Director of Brand Marketing

KREWE•New York, NY

2d•$0 - $150,000•Onsite

About The Position

The Director of Brand Marketing will play a key role in shaping a fast-growing brand with a distinct presence in the luxury eyewear space. This role involves shaping portfolio-defining work across campaigns, identity, retail, digital, packaging, and experiential design. The position requires close collaboration with a multidisciplinary creative team that values craft, originality, and elevated design. The culture is rooted in bold thinking and guided by the artistic DNA of New Orleans. The brand is committed to raising the bar at every touchpoint.

Requirements

7+ years of experience in brand marketing, preferably within fashion, lifestyle, luxury, or consumer brands
Proven success developing integrated marketing strategies and campaigns that drive brand awareness, consumer demand, and business growth
Strong understanding of how brands build cultural relevance through storytelling, partnerships, PR, events, activations, and community
Experience translating business objectives into compelling omnichannel marketing plans across Retail, eCommerce, CRM, Social, PR, and Wholesale
Demonstrated ability to operate at both a strategic and executional level, moving seamlessly from vision and planning to implementation
Strong cross-functional leadership skills with experience partnering closely with Creative, Digital, PR, Product, and Retail teams
Exceptional communication, organizational, and stakeholder management skills
Experience building scalable processes, operating rhythms, and marketing systems that enable teams to perform at a high level
A collaborative leadership style with a passion for mentoring teams and elevating the quality of work around you
Deep curiosity about culture, consumer behavior, and the evolving role of brands in people's lives

Responsibilities

Drive Brand Strategy & Demand Generation: Partner with the VP of Brand Marketing to define and evolve KREWE's brand and marketing strategy. Develop integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue. Identify opportunities to increase cultural relevance and expand the brand's reach through partnerships, brand positioning, activations, and community-building efforts. Evaluate market trends, consumer insights, and competitive activity to inform strategy and decision-making. Champion new ideas that strengthen the brand and create meaningful consumer engagement.
Lead Brand Campaign Strategy & Execution: Own the development of campaign and product launch strategies across the marketing calendar. Define omnichannel marketing plans that align creative storytelling with business goals. Ensure campaigns are integrated across Retail, eCommerce, PR, Social, CRM, and Wholesale channels. Partner closely with Creative to shape campaign narratives, messaging frameworks, and go-to-market plans. Continuously raise the quality and strategic rigor of marketing plans across the organization.
Build Alignment & Operational Excellence: Serve as the central marketing partner to cross-functional leaders across the business. Build and maintain the marketing calendar, ensuring alignment between product launches, campaigns, and channel priorities. Develop scalable workflows, planning tools, and operating rhythms that improve efficiency and accountability. Lead cross-functional planning and execution, ensuring teams remain aligned and focused on the highest-impact opportunities.
Lead & Develop the Team: Manage and mentor members of the Brand Marketing team. Create clarity around priorities, ownership, and performance expectations. Foster a culture of collaboration, accountability, and strategic thinking. Elevate the team's ability to deliver thoughtful, effective marketing that drives both brand and business results.