Sr. Director of Growth and Integrated Marketing

Peet's Coffee • Los Angeles, CA

1d • Hybrid

About The Position

This role is responsible for building the plan to grow across all channels, driving demand through campaigns that bring in customers, and executing across various marketing functions including ads, email, content, and promotions. The position requires creating shared strategies to align businesses and platforms for collective momentum, owning the numbers to drive growth and marketing ROI by maximizing lean budgets, and fixing what’s broken with urgency. The role also involves supporting sales teams, building and mentoring a small, strong team, and protecting the brand by positioning products, launches, ads, and messaging effectively. The company is Intelligentsia Coffee, Inc., which has been in business for over 20 years and is committed to delivering the world's best coffee through collaboration, innovation, and a dedication to quality. They aim to change the way the world understands and experiences coffee, celebrating its origins and striving for positive change through economic opportunity, environmental stewardship, diversity, inclusion, and equality.

Requirements

• Success in growing a business, not just managing campaigns
• Strong experience in product and brand marketing
• Comfortable switching between strategy and execution daily
• Ability to build and execute independently when needed
• Strong understanding of retail, wholesale, and/or e-commerce
• Strong business instincts to think in terms of revenue, margins, and ROI, not just marketing metrics
• Ability to manage a marketing budget
• Comfortable using data to make decisions without overanalyzing
• Ability to test, learn, and move without waiting for perfect conditions
• Ability to read and speak English proficiently
• Experience in a premium, lifestyle, or specialty food brand where aesthetic vibe and data-driven performance were treated as inseparable

Nice To Haves

• Experience in specialty coffee
• Experience in all three of retail, wholesale, and e-commerce

Responsibilities

• Define how we grow across all channels
• Launch campaigns that bring in customers, not just clicks
• Execute across ads, email, content, and promotions
• Align our various businesses and platforms to drive collective momentum
• Drive growth and marketing ROI by maximizing lean budgets
• Figure out and adjust what’s not working with urgency
• Give sales teams what they need to close and convert
• Hire, mentor, and keep a small, strong team moving
• Position products, launches, ads and messaging in a way that honors the brand and drives demand

Benefits

• Medical, dental and vision insurance
• Company-paid long & short-term disability and life insurance
• Paid vacation and sick time
• Monthly cell phone allowance
• 401(k) eligible after 90 days of employment
• Company match for 401(k) after one year
• 8 Paid holidays per year
• Commuter benefits
• Free bag of coffee each week with a discount on other items
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees