Sr. Director, Global Integrated Marketing

Rimini Street

1d • Remote

About The Position

Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® Company, is a proven, trusted global provider of end-to-end, mission-critical enterprise software support, managed services and innovative Agentic AI ERP solutions, and is the leading third-party support provider for Oracle, SAP and VMware software. The company's comprehensive portfolio of unified solutions helps clients achieve better business outcomes, significantly reduce costs, and reallocate resources towards strategic projects. Rimini Street has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector, and government organizations. The company is seeking a bold, forward-thinking Sr. Director of Global Integrated Marketing to lead the next phase of the company’s marketing evolution across content, campaigns, paid media, and events. This role is pivotal in setting the vision, strategy, and operating model for how Rimini Street shows up in the market and drives growth, aiming to shape and scale integrated marketing as a strategic growth engine, elevate market presence, accelerate pipeline and revenue impact, and ensure marketing performance is visible, measurable, and actionable at the executive level. As the Sr. Director of Global Integrated Marketing, this individual will lead a highly visible, mission-critical function within the Marketing engine, responsible for setting the vision, defining the strategy, and driving execution across integrated marketing globally. The role involves overseeing senior leaders and teams responsible for Content, Campaigns, Paid Media, and the Events Center of Excellence, unifying these functions into a cohesive, performance-driven system aligned to Rimini Street’s business objectives, B2B buyer journey, and sales motions. This position requires a leader who can anticipate challenges, set direction with confidence, and move decisively from strategy to action, bringing strong executive presence, rigorous thinking, and an action-biased mindset. The leader will be comfortable defining long-term strategy, building operating frameworks, and engaging hands-on to solve problems and drive outcomes, bringing discipline to planning, clarity to reporting, and urgency to execution. This leader will think holistically about Rimini Street’s narrative and growth trajectory, connecting brand, product and services, client value, events, and demand programs, while maintaining uncompromising standards for quality, consistency, performance, and scalability. Reporting to the VP of Corporate Marketing, this role offers a significant opportunity to elevate Rimini Street’s marketing maturity, improve visibility into performance and outcomes, and help the organization operate faster, smarter, and with greater impact. Qualified candidates will have a proven track record of leading integrated marketing at scale in complex, matrixed B2B technology environments, demonstrating the ability to translate insight into action, communicate clearly with executives and teams, and use data and reporting to drive better decisions and continuous improvement.

Requirements

• Bachelor’s degree; BA/BS or higher degree in marketing, communications, business or a related discipline
• 12+ years of B2B marketing experience in enterprise software, technology or services
• 5+ years of experience leading integrated, demand‑focused or campaign‑centric marketing teams
• Deep B2B marketing experience in enterprise software and services industry
• Proven ability to set marketing vision, define strategy and drive execution in collaboration with stakeholders
• Strong command of marketing performance reporting, dashboards and executive-level communication
• Proven leadership across content, campaigns, paid media and events as interconnected growth drivers
• Strong understanding of B2B buyer journeys, buying groups and account-based marketing strategies
• Exceptional ability to translate complex business and technology concepts into integrated marketing programs
• Highly data-driven with experience defining metrics, analyzing performance and optimizing outcomes
• Strong strategic thinking paired with hands-on execution capability
• Excellent organizational, prioritization and project management skills
• Ability to manage multiple workstreams and stakeholders simultaneously in a matrixed environment
• Experience managing agencies and external partners at scale
• Clear, confident communicator with executive presence
• Highly collaborative, team-oriented leader
• Self-motivated with a proactive, solutions-oriented mindset and a genuine “get-it-done” attitude
• Thrives in a fast-paced environment with competing priorities and overlapping deadlines
• Relentless commitment to quality, consistency and results

Responsibilities

• Serve as the senior leader responsible for defining the vision and strategy for integrated marketing across content, campaigns, paid media and events to support brand awareness, demand generation and revenue goals
• Translate business priorities, GTM strategy and growth objectives into clear, actionable integrated marketing plans
• Own the global integrated marketing framework, ensuring programs are aligned to buyer journey stages, buying groups and account‑based strategies
• Partner cross‑functionally with Product Marketing, Sales, Revenue Operations, Brand Experience, Communications, Client Engagement, Executive and Regional Marketing teams to translate business priorities into cohesive, multi-channel programs
• Lead the planning and execution of global, multi-channel integrated campaigns across digital, email, web, social, paid media, events, partners and lifecycle programs
• Establish and lead the Events Center of Excellence, defining vision, global standards, playbooks, best practices and measurement frameworks for field, flagship, virtual, third‑party and executive events
• Ensure events are fully integrated into campaigns, content strategy, paid amplification and sales follow‑up motions
• Provide strategic oversight of content direction and narrative consistency across owned, earned and paid channels
• Oversee paid media strategy and investment, ensuring strong alignment with campaign goals, audience targeting and performance outcomes
• Own integrated marketing calendars, prioritization models and operating rhythms to manage multiple concurrent initiatives
• Establish robust reporting and performance dashboards tied to pipeline contribution, revenue influence, engagement and ROI
• Use performance data and insights to continuously optimize integrated programs and improve effectiveness
• Champion a culture of accountability, action and continuous improvement across the integrated marketing organization
• Reinforce Rimini Street’s brand platform, architecture, messaging, positioning and voice across all integrated marketing efforts
• Grow and mature the integrated marketing organization to support current business needs and long‑term growth

Benefits

• Medical, Dental, and Vision insurance
• Disability insurance
• Paid Parental Leave
• 401(k) program
• Generous Paid time off (PTO)
• Compensation, bonuses, and benefits to match the skills of our top-performing team members

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees