Sr. Director, Global Integrated Marketing (CX)

3M•Maplewood, MN

1d•Onsite

About The Position

At 3M’s Consumer Business Group (CBG), growth depends on translating strategy into execution that works consistently across markets. This role requires a distinct leadership profile: a marketer grounded in brand management who has developed deep expertise in communications and GTM execution. The successful candidate must be equally comfortable interrogating and refining growth strategy, translating it into integrated campaigns, and building scalable systems that drive consistent results across regions. As the Sr. Director, Global Integrated Marketing, you will lead the Consumer Experience (CX) function Globally, collaborating with innovative people around the world.

Requirements

Bachelor’s degree or higher (completed and verified prior to start)
Twelve (12) years of experience in brand, integrated marketing, or GTM leadership roles a private, public, government or military environment
Five (5) years of experience working across multiple regions in a global organization.
Ten (10) years of experience in CPG or consumer-focused industries.
Three (3) years of experience operating in a house-of-brands model.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.

Nice To Haves

Master's degree in Business or Marketing from an accredited institution
Proven track record of leading campaigns that drive measurable growth.
Strong exposure to shopper marketing and retail/media integration.
Track record of scaling capabilities or best practices globally.
Brand-first operator who understands how growth strategies are built
Comms expert who knows how to bring those strategies to life in-market
Integrator who connects strategy, execution, and performance into a coherent system
Pragmatic operator who designs approaches that work in the real world

Responsibilities

Design globally scalable CX and GTM systems and drive their effective execution and performance across regions, including direct ownership in the lead market (USAC = US & Canada).
Lead integrated demand generation in USAC (lead market)—owning national brand campaigns and orchestrating execution across media, shopper, and commercial teams.
Translate portfolio strategy into globally reusable GTM components (channel roles, activation patterns, modular playbooks, learning agendas).
Provide clarity on expectations, deliverables, and timelines to support effective in-market execution.
Serve as a key interface between Global Marketing and Area teams.
Own national brand demand generation strategy and execution in USAC.
Lead integrated campaign development across media, digital, shopper, and retail activation.
Partner closely with Brand, Shopper Marketing, and Sales to ensure cohesive execution across channels.
Elevate GTM fluency across brand, media, shopper, and eCommerce teams.
Develop playbooks, frameworks, and learning agendas to strengthen execution globally.
Leverage insights and performance data to continuously improve GTM systems and outcomes.
Foster a culture of collaboration, learning, and continuous improvement.
Comply with corporate policies, procedures and security standards while performing assigned duties.
Contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.