Sr. Director, Marketing- Defense

Blue Yonder•Dallas, DC

1d•$152,311 - $197,689•Remote

About The Position

Blue Yonder Defense Solutions, LLC., a Blue Yonder company, is the leader in supply chain autonomous planning, control towers, and provider of the Digital Supply Chain Network™. Our innovative solutions empower businesses to optimize their supply chains, enhance customer experiences, and drive sustainable growth. We are committed to delivering cutting-edge technology and unparalleled expertise to help our clients navigate the complexities of the modern marketplace. Blue Yonder Defense Solutions is seeking a strategic and results-oriented Senior Director of Marketing to lead and scale our marketing function. The Senior Director of Marketing is responsible for developing and executing an integrated marketing strategy that drives brand awareness, demand generation, customer engagement, and revenue growth. This leader will oversee marketing operations, integrated campaigns, events, competitive positioning, and sales enablement, ensuring alignment with business objectives and go-to-market priorities. This role requires a balance of strategic leadership and hands-on execution, with a strong focus on data-driven decision-making and cross-functional collaboration.

Requirements

Bachelor’s degree in marketing, Business, or related field (MBA preferred)
10+ years of progressive marketing experience, with at least 5 years in a leadership role
Experience in B2B SaaS, preferably in supply chain, logistics, or enterprise software
Experience in government contracting strongly preferred
Proven track record of driving demand generation and revenue growth
Strong understanding of marketing operations, analytics, and marketing technology
Experience leading integrated campaigns across digital and offline channels
Exceptional leadership, communication, and stakeholder management skills
Ability to operate strategically while maintaining executional excellence in a fast-paced environment

Nice To Haves

Responsibilities

Develop and execute a comprehensive marketing strategy aligned to company growth objectives and product roadmap
Lead, mentor, and scale a high-performing marketing team across multiple disciplines
Partner with executive leadership to define brand positioning and market differentiation
Establish KPIs and performance metrics to measure marketing effectiveness and ROI
Oversee marketing technology stack (CRM, automation tools, analytics platforms) to drive efficiency and scalability
Manage budget planning, forecasting, and resource allocation
Implement processes to improve campaign execution, lead management, and reporting accuracy
Ensure data integrity and alignment with sales operations
Design and execute multi-channel marketing campaigns to drive pipeline and revenue growth
Align closely with sales to ensure lead quality, conversion, and pipeline acceleration
Optimize digital marketing efforts including paid media, SEO/SEM, content marketing, and ABM strategies
Leverage data insights to continuously improve campaign performance
Define and articulate clear, differentiated messaging and value propositions
Lead competitive intelligence efforts to inform positioning, pricing, and go-to-market strategies
Partner with product and sales teams to align messaging with customer needs and market trends
Develop tools, content, and training programs to support the sales organization
Ensure consistent messaging and positioning across all customer touchpoints
Support product launches with enablement materials, playbooks, and internal communications
Develop and lead global event strategy, including trade shows, customer events, and industry conferences
Drive event ROI through pipeline generation and customer engagement
Partner with sales to maximize field marketing impact and regional engagement