Sr Director of Marketing

RNG Group•Boise, ID

1d•Remote

About The Position

RNG Group is partnering with a fast-growing, multi-location company to find their next Senior Director of Marketing. This is a rare opportunity to own the full lead-to-sale chain, build a bench of channel leaders who think the way you do, and grow into the next chapter of your career. The ideal candidate is a marketing leader who owns a number and not just a function, and is always thinking about the next constraint even after hitting goals.

Requirements

Multi-channel marketing P&L ownership with real budget authority, ideally $6–$10M monthly.
Experience managing leaders who managed people, not only individual contributors.
Inside sales center or call center accountability, or a demonstrated ability to learn a conversion operation quickly.
Mastery of funnel math, from lead source through revenue per appointment.
A track record of moving a specific conversion metric, with a clear, explainable mechanism behind the result.
Cross-functional influence with sales and operations leadership.
Capability and fit matter more than industry experience.

Nice To Haves

Bachelor's degree preferred.
Industry experience is a plus.

Responsibilities

Own the complete lead-to-sale chain across Traditional, Digital, ISC, and Non-Traditional marketing, accountable for set rate, close rate, cost per lead issued, and revenue per appointment.
Diagnose the root cause behind metric movement, distinguishing a timing issue from a true performance issue.
Maintain a fast, disciplined inspection cadence, reviewing results daily.
Anticipate emerging constraints ahead of the numbers and adjust strategy before a miss occurs.
Lead the Director of Non-Traditional Marketing, the Director of ISC, and the Traditional Marketing team, holding each accountable for their own numbers and the mechanism behind them.
Develop channel leaders into operators who can defend and improve their own results.
Build a redirect plan whenever the team is at risk of missing goal.
Build bench strength and succession depth within the marketing leadership team.
Partner closely with Sales and Operations leadership to align lead generation, conversion, and revenue goals.
Serve as a strategic partner on marketing strategy, structure, and priorities as the company scales.
Bring an outside perspective to challenge existing assumptions and retire what isn't working.
Own a multi-channel marketing P&L with real budget authority (department budget in the range of $6–$10M monthly).
Direct resources toward the channels and mechanisms that move the metrics that matter.
Mentor and grow the marketing leadership team, building a deeper bench of channel leaders.
Set standards that push back on soft definitions and easy explanations, and build a culture where leaders ask to be corrected.