Marketing Sr Director: CareerMD

CHG Healthcare•Midvale, UT

5d•Hybrid

About The Position

CareerMD, backed by CHG Healthcare, is seeking a Senior Director, Marketing to build and lead its full marketing function. This role is responsible for driving growth on both the B2B (employer acquisition and brand) and B2C (physician and provider network growth) sides of CareerMD's two-sided marketplace. The ideal candidate is a data-driven marketer with deep digital direct response experience, strong instincts for two-sided marketplaces, and the ability to partner cross-functionally. This is an opportunity to shape the marketing strategy during a period of rapid growth and investment.

Requirements

8+ years of experience in marketing, with meaningful tenure in digital direct response—owning performance channels, managing CAC/LTV economics, and driving measurable acquisition outcomes.
Demonstrated success running either a B2B or B2C marketing function with a quantifiable track record: pipeline generated, cost per acquisition, revenue influenced, audience growth, or comparable business outcomes.
Deep hands-on experience across the digital marketing stack: email marketing, paid search, paid social, programmatic, SEO/SEM, and content marketing.
Proven email marketing expertise: list management, segmentation, deliverability, lifecycle automation, and performance optimization at scale.
Strong analytical fluency—comfortable building and owning performance models, attribution frameworks, and executive-level reporting.
Experience managing and developing marketing teams.
Proven ability to partner effectively with Sales, including aligning on lead definitions, pipeline targets, and feedback loops.

Nice To Haves

Marketing within a two-sided marketplace, job board, or recruitment marketing platform—with an understanding of the distinct acquisition and engagement dynamics on each side.
Experience driving traffic acquisition for a job board or employment marketplace, including SEO, SEM, and paid strategies specific to job seeker and employer audiences.
Familiarity with the physician and advanced practice provider audience, including how clinicians engage digitally in their career search.
Experience in healthcare staffing, health media, or a closely adjacent vertical.
Familiarity with AI and automation tools applied to marketing—including content generation, predictive lead scoring, audience segmentation, or campaign optimization.
Experience operating within a private equity-backed or strategically-owned business.

Responsibilities

Own the strategy and execution of B2B marketing, with direct accountability for generating marketing qualified leads (MQLs) and sales qualified leads (SQLs) that convert to employer revenue.
Develop and manage a multi-channel marketing strategy—including email, paid search, paid social, content marketing, SEO, and event-based marketing—optimized for employer acquisition and engagement.
Build and strengthen CareerMD’s brand among healthcare employers, positioning the platform as the premier destination for physician and advanced practice provider recruitment.
Track and improve brand health metrics including awareness, NPS, and employer satisfaction, using data to inform strategy and demonstrate marketing’s contribution to business outcomes.
Partner closely with the Sales team to align on lead quality standards, pipeline coverage targets, and feedback loops that continuously improve B2B marketing performance.
Develop account-based marketing (ABM) capabilities to support pursuit of strategic employer accounts.
Own the strategy and execution of B2C marketing, with accountability for growing CareerMD’s network of registered and actively engaged physicians and advanced practice providers.
Drive measurable improvement across the full physician engagement funnel: user registrations, monthly active users, job applications, and career fair attendance.
Manage and continuously optimize CareerMD’s email marketing program—our highest-volume engagement channel—including list segmentation, deliverability, lifecycle automation, A/B testing, and performance reporting.
Build and expand a paid and organic channel mix—including paid search, paid social, programmatic display, SEO, and content—to reduce email concentration and create durable, diversified acquisition pipelines.
Apply a rigorous test-and-learn approach: design and run A/B and multivariate experiments across channels, audiences, messaging, and creative to continuously improve performance.
Develop audience segmentation strategies that tailor messaging and channel selection to physician specialty, career stage, and engagement behavior.
Build and grow CareerMD’s organic presence through content marketing, SEO, and community-driven initiatives that establish credibility and trust with the physician community.
Own the performance marketing function end-to-end: channel strategy, budget allocation, campaign execution, and reporting—with a clear line of sight from spend to business outcomes.
Establish and maintain a rigorous metrics framework spanning both B2B and B2C: CAC, LTV, MQL/SQL volume and conversion rates, cost per registration, cost per application, email engagement rates, and channel-level ROI.
Build dashboards and reporting cadences that give leadership clear visibility into marketing performance, pipeline contribution, and audience growth.
Manage the marketing budget with financial discipline, continuously optimizing channel mix based on performance data.
Partner closely with Sales to align marketing strategy with revenue goals, ensure strong MQL-to-SQL conversion, and support pipeline growth through targeted campaigns and enablement materials.
Collaborate with Operations and Product to align marketing strategy with platform capabilities, user experience improvements, and product launches.
Partner with CHG Healthcare sister brands to ensure they understand and can articulate the value of CareerMD’s offerings, identifying co-marketing and cross-sell opportunities where appropriate.
Serve as a key contributor to CareerMD’s overall business strategy, bringing market intelligence, audience insights, and competitive perspective to leadership discussions.
Build, lead, and develop a high-performing marketing team, establishing clear roles, accountability structures, and a culture of data-driven decision-making.
Identify and implement marketing technology and AI tools that improve execution speed, campaign personalization, and measurement capability.
Establish best practices across the marketing function—from campaign planning and creative development to analytics, attribution, and reporting.

Benefits

401(k) retirement plan with company match
Traditional healthcare benefits such as medical and dental coverage
Onsite health centers
Corporate wellness programs
Free behavioral health appointments
Flexible work schedules - including work-from-home options available
Recognition programs with rewards including trips, cash, and paid time off
Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
Tailored training resources including free LinkedIn learning courses
Volunteer time off and employee-driven matching grants
Tuition reimbursement programs