Sr. Director Marketing (US Brand Lead) Respiratory Biologics

GSK•Philadelphia, PA

1d•Hybrid

About The Position

As the Sr. Director of Marketing, you will report to the VP of Marketing for US Specialty and function as the commercial leader for the brand. This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader and highly experienced marketer who can effectively partner with US LOC senior leaders (President of US, Business Unit Head, and VPs) as well as global counterparts. Strong collaboration with cross-functional leaders—including Sales, Market Access, Patient Services, Finance, DD&T, Insights & Analytics, and Forecasting—is essential. In this role, you will cultivate a performance-driven culture grounded in clear accountability, defined decision-making authority, and transparent expectations. By fostering trust, mutual respect, and open communication, you will empower individuals to reach their full potential and sustain high engagement. This approach strengthens collective performance and supports long-term commitment across the team. You will be accountable for developing, implementing, and measuring the impact of the US brand strategy and operating plan; leading a team of US marketers; and driving brand performance. You will be responsible for driving performance across a key asset within GSK’s Respiratory Biologics portfolio, with a strong focus on supporting newly launched indications and accelerating growth across the full brand lifecycle.

Requirements

Bachelor’s degree
Minimum of 10 years’ commercial experience including sales or marketing
Minimum of 6 years of marketing experience
Experience in US healthcare brand marketing
Experience in direct people management

Nice To Haves

MBA or MPH
Sales leadership experience: with a preference in Specialty Sales
Business and Financial acumen
Experience with biologics and/or buy-and-bill and/or specialty pharmacy models preferred
Experience in one or more of the following: respiratory or global
Broad commercial experience, including: Brand lifecycle management, Senior leader engagement, Matrix team leadership, Category / disease and product strategy development, Customer insight, messaging, campaign, and creative development, Agency management, Budget management
An understanding of channels, pricing, and market access strategies
Drives market and brand opportunity analysis and develops actionable brand insights
Recognizes trade-offs and adjusts as needed; prioritizes short / long-term needs

Responsibilities

Achieving annual brand and sales and profit targets
Overseeing creation and implementation of the strategic and operating plans
Managing product lifecycle
Managing short- and long-range forecasts
P&L ownership
Ensuring reliable supply and fiscally responsible management of supply chain operations
Setting direction and ensuring strategic alignment across functional stakeholder groups
Defining metrics & assessing brand performance
Leading and developing a high-performing team of marketing directors, managers, and associates
Maintaining detailed understanding of disease and competitive marketplace
Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
Providing feedback to US Medical Affairs and global teams to ensure evidence generation is fit for purpose across the brand lifecycle
Partnering with global commercial teams