Sr. Director - US Vaccines Portfolio Marketing Lead

Pfizer • Collegeville, PA

1d • $214,900 - $358,100 • Onsite

About The Position

Pfizer has been a leader in vaccine innovation for over 25 years, developing an industry-leading portfolio aligned with CDC/ACIP recommendations. The company is now focused on enhancing its value proposition to the marketplace, customers, and patients through a higher impact portfolio strategy that complements brand-specific efforts. A new organization has been established to lead portfolio marketing in priority areas, aiming for scale, consistency, and portfolio-level impact. As the lead of this new marketing team, you will be responsible for developing, designing, and delivering Pfizer’s US Vaccines Portfolio Marketing Strategy. This role involves leading a team of 6 marketers focused on strategy and breakthrough execution at scale, with two main areas: vaccine external engagement and vaccine implementation programs. The goal is to maximize Pfizer's value proposition to customers and grow immunization rates in line with CDC/ACIP guidelines and brand strategies. You will lead a cross-functional team, collaborating with internal partners (Brand Teams, Field Teams, Medical, Retail & Access, Legal, Regulatory, Digital/Tech, Training, Marketing CoE) and external strategic partners to optimize budget and resources, drive best-in-class portfolio strategies and execution, and continuously improve performance to exceed business objectives and immunization rate targets in specific disease areas. This work has broad scope, impacting every Pfizer brand/asset and all key customer segments, with the potential to deliver significant market change and accelerate business objectives. Key measures of success include the deployment of high-impact portfolio marketing campaigns, scaling existing and new implementation programs to increase immunization rates, and exceeding annual commercial objectives and immunization rate growth targets.

Requirements

• Bachelors degree with 12+ years of sales / marketing pharmaceutical experiences
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Permanent work authorization in the United States.

Nice To Haves

• Masters degree with 15+ years of sales / marketing pharmaceutical experiences
• Vaccines sales / marketing experience
• Health Information Technology, Population Based Decision Maker, KOL/EE/Professional Association marketing experiences

Responsibilities

• Accountable and responsible for delivering the US vaccines in-line portfolio strategy and driving execution across internal and external partners to meet key performance measures/outcomes
• Accountable for determination of key external stakeholders, priority segments/customers, communication/promotional/engagement strategies and execution
• Lead a marketing team dedicated to development of external engagement strategies and campaigns to address key/priority belief and behavior change opportunities including- closing HCP/Consumer perception gap, improving impact of HCP recommendations, identification and prioritization of opportunities w/ overlapping populations (e.g. Underlying Medical Conditions), development of integrated portfolio engagement plan across key opinion leaders/external experts/professional associations/congresses
• Lead a marketing team dedicated to the prioritization, development and execution of opportunities to increase vaccine implementation/utilization including- Reminder Recall/Adherence programs, Health Information Technology Strategy & Execution, key external partnerships that advance vaccine implementation (e.g. AMGA vaccine confidence in coverage, growing IZ rates, Part D adjudication)
• Coach & develop team of marketers to develop marketing skills, capabilities and competencies while supporting career planning, development and progression
• Lead cross functional team across key internal and external partners to build integrated learning and measurement plan for execution against objectives
• Contribute to achieving business unit revenue commitments and responsibly maximizing SI&A budget

Benefits

• a 401(k) plan with Pfizer Matching Contributions
• an additional Pfizer Retirement Savings Contribution
• paid vacation
• holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees