Sr. Brand Marketing Director

Acorns

2d•$215,000 - $230,000•Remote

About The Position

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values. Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress Find a way - Never settle, no excuses, nothing is impossible. Just make it happen Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands. ________________________________________________________________________ Sr Brand Marketing Director | Acorns Help redefine what financial wellness feels like in America. Acorns is seeking an entrepreneurial Sr Brand Marketing Director to lead Acorns and Acorns Early in shaping, shipping, and scaling the brand at a pivotal moment in our growth. This is a role for someone who wants to architect culture, build brand love, and move millions toward financial wellness. You’ll lead brand marketing, social, partnerships, and integrated activations as we: Grow our new brand platform Scale upper-funnel reach Bring new family-focused products to market Deepen connection with young investors and parents If you can switch gears effortlessly between strategy, zeitgeist, and flawless execution - and do it with speed, creativity, and founder-level energy - this is your stage. Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

Requirements

10+ years leading brand or integrated marketing at a high-growth consumer brand; fintech experience a plus.
Demonstrated ability to craft and ship big, distinctive brand work with measurable business impact.
A track record of running teams through tight timelines, multi-channel campaigns, and GTM launches.
Deep intuition for storytelling, culture, and customer psychology - backed by a data-led mindset.
Excellence in creative judgment, executional rigor, and cross-functional leadership.
Founder-like urgency, energy, and ownership.
Hunger to deliver game-changing products.
Exceptional drive and precision in delivery.
A belief that your work is tied to your life's mission.
Optimistic about the potential of societal change.

Responsibilities

Build Breakthrough Brand Campaigns
Architect and direct integrated campaigns that shift perception of who investing is for and why they should care
Own strategy and execution across brand media, OOH, social, creator, and partnerships.
Ensure every touchpoint delivers one cohesive, emotionally charged story that inspires action.
Make Acorns Culturally Unmissable
Lead our social + creator ecosystem to generate cultural relevance and energy.
Identify and activate the moments, partners, and conversations that make the brand pop in the feed and in culture.
Grow awareness and trust with bold, differentiated content.
Drive Cross-Functional Impact
Connect Brand, Creative, Growth, and Data into one unified engine.
Protect the integrity of the brand while pushing for innovation, speed, and craft.
Manage and inspire a high-performing team with clarity, direction, and founder-level urgency.

Benefits

Competitive salary and stock options
A comprehensive benefits package for you and your family
Flexible work location, hours, and paid time off
401(k) matching
Monthly Acorns account contribution & GoHenry account for your family
Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
Roots Leadership Program for Emerging Leaders
Community week onsite gatherings and various virtual events
Talented and motivated team members who care deeply about one another, our mission, and our customers.
The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.