Sr Director Marketing and Branding

ATI Restoration, LLC•Anaheim, CA

3d•Hybrid

About The Position

The Senior Director, Marketing & Branding leads all marketing, brand, and communications for a multi-brand, multi-state property restoration platform operating across 59+ regional offices. This role owns the brand as a business asset -- how it shows up on a truck in a residential driveway, in an RFP to a national commercial account, in a carrier's vendor panel review, and in a candidate's decision to join ATI. This is a builder's seat, not a caretaker's. ATI is scaling through both organic growth and acquisition, and marketing must keep pace: unifying acquired brands under a coherent architecture, generating demand across distinct buyer channels, and equipping field leaders and sales team members with tools that actually get used in market. Reporting directly to the Chief Executive Officer, this role is expected to bring a commercial point of view rather than campaign execution alone. It is the company's only centralized commercial function, and it operates across independent revenue owners who do not report to it. Influence, credibility, and useful output -- not positional authority -- are the mechanisms by which this role succeeds.

Requirements

Bachelor's degree in Marketing, Communications, Business, or equivalent professional experience.
Ten or more years of progressive marketing leadership experience, including five or more years leading teams.
Demonstrated experience in multi-location, multi-market services businesses -- restoration, construction, facilities services, home services, or comparable field-based operations.
Proven ownership of both brand and demand generation. This role cannot be filled successfully by a pure brand marketer or a pure performance marketer.
Hands-on command of digital marketing fundamentals: local SEO at scale, paid media, marketing automation, CRM integration, and attribution methodology.
Experience building marketing function and infrastructure, not solely operating an established one.
Track record of partnering credibly with field operations leaders and translating marketing strategy into tools those leaders will actually adopt.
Demonstrated success influencing multiple peer-level revenue owners without direct authority, in an environment where sales accountability is distributed rather than centralized.

Nice To Haves

Experience in a private equity--backed environment, including reporting to a board or financial sponsor.
Brand integration experience in an acquisitive company, consolidating acquired brands under a unified identity.
Familiarity with insurance carrier, TPA, or claims-driven revenue channels.
Experience with commercial property, facilities management, or national account marketing.
Bilingual (English/Spanish) capability.

Responsibilities

Own the brand system end to end: identity, voice, visual standards, and application across fleet, facilities, uniforms, signage, digital properties, and collateral.
Design and execute the multi-brand architecture -- determining which acquired brands convert, which retain local equity, and on what timeline.
Build the brand transition playbook so rebranding becomes a repeatable integration workstream rather than a one-off project with each acquisition.
Establish and enforce brand governance across 59+ offices, balancing enterprise consistency against the local credibility that drives restoration work.
Serve as brand steward in executive, board, and sponsor-facing materials.
Own the digital footprint: web, local SEO across all office locations, Google Business Profile management, paid search, and review and reputation management.
Build and manage demand generation programs across distinct buyer channels -- residential, commercial and property management, insurance carrier and TPA, and national and enterprise accounts -- recognizing that each requires a different motion.
Own marketing technology stack decisions and CRM integration, ensuring lead capture, routing, and attribution are clean enough to make investment decisions from.
Manage agency and vendor relationships, holding external partners to measurable performance standards.
Equip regional and office-level leaders with campaign kits, collateral, and co-marketing tools that require minimal local lift to deploy.
Build and maintain the sales enablement library: capability decks, case studies, RFP content, differentiation messaging, and proof points for carrier and enterprise pursuits.
Own trade show and industry conference strategy across restoration, insurance, and commercial property sectors.
Support catastrophe response with rapid-deployment marketing and communications when storm or large-loss events create surge demand.
Lead external communications and public relations, including media relations and executive positioning.
Partner with the People Team on internal communications strategy and channels, ensuring what team members hear internally matches what the market sees externally.
Own crisis communications planning and execution in coordination with Legal and the executive team.
Build employer brand and recruitment marketing in partnership with Talent Acquisition -- a meaningful lever in a labor-constrained trade.
Own the marketing budget and build the investment case with a clear, defensible connection between spend and commercial outcome.
Establish the measurement framework: cost per qualified lead by channel, marketing-influenced revenue, brand health, and digital performance.
Report marketing performance to the CEO and executive team on a consistent cadence.
Lead, develop, and structure the marketing team; assess current capability against future need and build the plan to close the gap.