Design Director, Branding

Rheaction • San Francisco, CA

17h • Remote

About The Position

Our client is hiring a Design Director, Branding to own and drive the brand in the US — a hands-on IC role focused on design, not management, with leadership growth potential. You'll both architect the brand (what it looks like, its voice, how it talks to consumers) and execute it — breathing life into the content and assets that bring the brand to life. You'll be the "master of truth" for the brand and visual system, working closely with the marketing lead and product functions, translating brand strategy into visuals, campaigns, narratives, and customer experiences, and making technology clear and culturally relevant. As it scales, this can expand into bringing on contractors or a team.

Requirements

• 8+ years in design, specializing in brand identity, visual systems, campaigns, and creative direction
• A very strong portfolio
• Deep understanding of brand as a strategic business function
• Strong strategic thinking and hands-on execution; skilled in structure and detail
• Experienced across visual assets, narratives, campaigns, and communication systems
• Execution and Ownership
• Ships fast, with a high-quality bar
• Master-of-truth ownership of the brand; strong cross-functional collaboration
• Adaptable to a fast-paced startup with high standards

Nice To Haves

• Consumer background a plus
• Hardware background a bigger plus
• Luxury/DTC/wellness/tech brands preferred

Responsibilities

• Own, drive, and execute brand in the US — visual identity, voice, and how the brand presents itself
• Translate brand strategy into visuals, campaigns, narratives, and customer experiences
• Create high-quality assets: launch materials, presentations, campaigns, social, web pages, brand content
• Develop design concepts that make the technology clear and culturally relevant
• Establish scalable, consistent design principles; bring in contractors/a team as needed
• Partner with Marketing, Product, and Leadership on brand consistency and key moments

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed