Sr. Director, Product Marketing
About The Position
Illumia is an industry leader in bringing the best integrated technology solutions to education, healthcare, and business campuses worldwide. Illumia was built on the collective expertise of two legacy cultures, and brings together people, technology, and insight to pioneer the art of the experience across the communities we serve. Be a part of this exciting organization and improving the lives of people doing mission-critical work. We strive to provide the best customer experience in the industry and have succeeded with a single, strong motivating principle: We serve our user community. Our success and growth are directly attributed to our people. Our newly named company is dedicated to fostering a culture of integrity, respect, and continuous personal development. We maintain an entrepreneurial spirit, where creativity, innovative problem-solving, and learning agility drive our day-to-day actions.
Requirements
- Bachelor's degree required
- 10+ years of product marketing experience, including 5+ years with formal people-management experience, within B2B SaaS or enterprise software.
- Demonstrated experience building the positioning, messaging, and enablement assets (RFP content, security/compliance messaging, competitive battlecards) that support long, multi-stakeholder enterprise sales cycles.
- Familiarity with empowered product team practices (e.g., Cagan, Torres) and continuous discovery.
- Strong written and verbal communication skills, including experience presenting to and influencing executive-level stakeholders.
- Demonstrated ability to build and lead a team.
- Strong competitive analysis and market research skills.
Nice To Haves
- MBA
- Experience in higher education, healthcare, payments, or another trust- and compliance-heavy vertical.
- Experience marketing to two distinct audiences: an institutional buyer and a separate end user.
Responsibilities
- Develops and owns product positioning and messaging across the portfolio.
- Directs go-to-market strategy and execution for product launches, releases, and segment expansion.
- Manage competitive intelligence gathering and synthetizing into actionable information.
- Owns sales enablement content and programs, including battlecards, pitch decks, and RFP support materials.
- Partners with product management during discovery to bring market and customer insight into product decisions.
- Manages a team of product marketing professionals, including hiring, performance management, pay reviews, coaching, and development.
- Sets the operational plan and priorities for the product marketing function, including resourcing across launches, enablement, and research.
- Represents product marketing in executive-level planning and cross-functional strategy discussions.
- Reports on product marketing performance to Sales, Marketing and executive leadership.
- Conducts and synthesizes customer and market research, including win/loss analysis and customer interviews.
Benefits
- Flexible time off to include paid holidays and volunteer time.
- Robust health, dental, and vision insurance plans on your first day of employment
- Comprehensive employee assistance program (EAP)
- Employer-paid life insurance/AD&D/short-term and long-term disability insurance
- Flexible spending account (FSA) or health savings account (HSA)
- Matched 401(k)
- Employee stock purchase plan
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What This Job Offers
Job Type
Full-time
Career Level
Director
