Director, Product Marketing

Procurify

2d•$147,000 - $184,000•Remote

About The Position

Procurify is seeking a Director of Product Marketing to define how the company competes and wins in the market. This role will own the company narrative, the messaging architecture for the go-to-market organization, market segmentation and prioritization, and analyst relationships. The Director will translate strategy into positioning, messaging, assets, and programs that drive impact across the go-to-market organization. This is a senior position on the marketing leadership team, with company-wide visibility and executive engagement. The role involves leading two Product Marketing Managers, focusing on their development and expanding their capabilities, while also directly managing company-level and cross-portfolio initiatives. This is a hands-on player-coach role, balancing leadership scope with direct involvement in the craft. AI fluency is a fundamental requirement, expected to be used in analyzing information, building workflows, creating and evaluating work, and scaling team impact.

Requirements

10+ years in B2B SaaS marketing, with significant Product Marketing leadership experience.
Direct people management experience.
Experience owning company-level positioning and messaging for a multi-product or complex SaaS platform, including repositioning, category shifts, or market narrative evolution.
Experience leading go-to-market strategy across a product portfolio, from segmentation and launch strategy to sales enablement, customer communications, and market adoption.
Ability to translate customer, competitive, win/loss, and market insight into decisions on positioning, roadmap, pricing, packaging, and business investment.
Proven ability to build credibility with senior executives, Sales, Product, Customer Success, customers, and industry analysts, and influence decisions without relying solely on organizational authority.
Experience building and coaching a high-performing Product Marketing team, raising the quality bar for the function, and helping marketers grow their craft and careers.
Commercially minded and comfortable measuring Product Marketing against business outcomes like pipeline, adoption, retention, and competitive performance.
AI-fluent in practice, with experience changing team workflows using AI, building repeatable AI-enabled workflows, and demonstrating improvements in work quality or scale.
Exceptional writer and storyteller capable of translating complex platforms into differentiated, credible language understandable by CFOs.
Maintain an up-to-date LinkedIn profile reflecting the role at Procurify.

Responsibilities

Own Procurify's positioning strategy and define differentiation in the procurement market.
Build and maintain the company-level narrative and messaging architecture as a single source of truth.
Translate strategy into positioning that teams can execute against.
Own the AI and agentic narrative, making the platform's intelligence concrete, credible, and differentiated for buyers.
Own market segmentation to direct investment and target audiences.
Own the voice of the customer through deep customer research and win/loss analysis.
Use data (product, customer, funnel, market) to identify patterns, test assumptions, and translate evidence into strategic recommendations.
Shape Procurify's analyst relations strategy and narrative, building relationships with top-tier analyst firms and influencing company and category representation.
Act as a credible external voice on procurement and the agentic shift through analyst briefings, press, and webinars.
Set the execution standard and quality bar for the Product Marketing function and its operating rhythms.
Own launch strategy across the portfolio and determine messages and formats for market testing in partnership with demand generation.
Own the strategy for direct-to-customer communications, including launch and product-news emails, in-app posts, tours, and lifecycle journeys.
Report and analyze product marketing's contribution to pipeline, adoption, and retention.
Build an AI-enabled Product Marketing practice to improve quality, consistency, and scale.
Establish shared tools, context, and repeatable workflows for core PMM work, partnering with Marketing's AI specialists.
Influence the roadmap, pricing, packaging, and launch sequencing with market, customer, and competitive insights.
Own the enablement deliverable set for each product portfolio, including positioning one-pagers, battlecards, playbooks, demo narratives, and objection handling.
Train Sales and Customer Success on messaging, use cases, and differentiation.
Set the standard for competitive intelligence gathering and utilization by go-to-market teams.
Coach two Product Marketing Managers, focusing on their craft, providing feedback, maintaining a high bar, and mapping career paths.
Own the team's structure, culture, and operations, including processes, templates, and shared standards.
Own the team's plan, including quarterly priorities, deferrals, and portfolio coverage allocation.