Product Marketing Director

Ironclad•San Francisco, CA

1d•$208,000 - $260,000•Onsite

About The Position

Ironclad is seeking a Director of Product Marketing, Legal to lead the Legal persona end-to-end, adopting a general manager mindset for this segment of Ironclad's business. This role involves understanding legal team needs, shaping product development for them, and driving pipeline, adoption, and revenue. The Director will serve as the internal voice of the legal buyer and the external champion of Ironclad's value proposition to this audience.

Requirements

8+ years of B2B product marketing experience, ideally at an AI or SaaS company serving legal buyers.
Proven ability to own a persona or segment end to end — not just launches, but pipeline, adoption, and business outcomes.
Sharp strategic thinker who can also write a killer one-pager and prep a seller for a tough competitive call.
Fluency in the legal buyer's world — what a GC cares about, how legal ops thinks about ROI, why deals stall.
Strong cross-functional instincts: knows when to lead, when to align, and how to get things done across EPD, Sales, CS, and Marketing.
Comfortable working with data — can pull insights from Gong, Salesforce, or a win/loss interview and turn them into clear recommendations.
Thrives in ambiguity; moves fast without waiting for perfect information.

Responsibilities

Be the definitive expert on the legal buyer — their priorities, pain points, buying process, and how they talk about value.
Track the competitive landscape and translate it into sharp, usable positioning.
Surface insights from customers, prospects, analysts, and the market to influence the product roadmap and GTM strategy.
Define and maintain Ironclad's narrative for the Legal persona — from GC to Legal ops.
Build messaging that holds up in a board room, a sales call, and a campaign — clearly differentiated, evidence-backed, and free of buzzwords.
Partner with EPD to ensure that what we build and what we say are tightly aligned.
Lead all product launches relevant to the Legal persona - strategy, messaging, assets, and field readiness.
Own the launch narrative and ensure every stakeholder can tell the story confidently.
Partner with Revenue Marketing to design and execute campaigns targeting legal buyers at every stage of the funnel.
Develop campaign themes, content strategy, and proof points that convert awareness into pipeline.
Own the priority sales plays for the Legal segment.
Equip sellers with sharp, ready-to-use tools: talk tracks, battlecards, objection handlers, discovery guides.
Ensure field-readiness is measurable, not just assumed.
Partner with CS and Product to drive adoption of Legal-focused AI capabilities post-sale.
Identify expansion signals and build the plays that turn satisfied users into expanded accounts.

Benefits

Equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure)
Competitive health and wellness benefits
Commitment to career growth and development
100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
Market-leading leave policies, including gender-neutral parental leave and compassionate leave
Family forming support through Maven for you and your partner
Paid time off - take the time you need, when you need it
Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
Mental health support through Modern Health, including therapy, coaching, and digital tools
Pre-tax commuter benefits (US Employees)
401(k) plan with Fidelity with employer match (US Employees)
Regular team events to connect, recharge, and have fun
Opportunity to help build the company you want to work at