Sr. Director, Field Marketing & Communications

Alzheimer's Association®•Berwyn, IL

8d•$110,000 - $135,000•Hybrid

About The Position

The Alzheimer’s Association is seeking a strategic, results-driven Sr. Director of Field Marketing & Communications to lead integrated marketing and communications for its Chicago priority market. The role develops and executes localized initiatives to increase awareness, drive engagement, and strengthen the Association’s reputation and impact across mission and revenue priorities. The Sr. Director is the market’s primary marketing and communications lead, balancing strategic leadership with hands-on execution and collaborating with internal teams, media, and community partners to deliver cohesive brand storytelling aligned with national priorities. The position is based in Chicago, Illinois, with a hybrid work arrangement and a 37.5-hour workweek. It reports to the Territory Marketing and Communications Director. The role requires travel and a valid driver’s license, reliable vehicle access, a good driving record, and proof of automobile insurance.

Requirements

Bachelor’s degree in marketing, communications, public relations, or a related field.
7–10 years of experience in marketing and communications, with demonstrated success managing integrated strategies.
Strong media relations experience and familiarity with the local media landscape.
Excellent project management skills and ability to manage multiple priorities in a fast-paced environment.
Demonstrated ability to collaborate with cross-functional teams.
Strong writing, storytelling, and presentation skills.
Experience using analytics to inform communications strategies.
Ability to translate organizational goals into actionable communication strategies.
Ability to develop compelling, mission-driven messaging and creative campaigns.
Ability to build relationships with diverse stakeholders, including media, partners, volunteers, and donors.
Proficiency in digital and social media marketing best practices.
Highly organized, detail-oriented, and adaptable.
Commitment to upholding the Alzheimer’s Association’s values, ethics, equity, and inclusion.
Ability to travel.
Valid driver’s license, access to a reliable vehicle, a good driving record, and proof of automobile insurance.

Nice To Haves

Experience leading communications efforts within a major market or large metropolitan area.
Experience working in nonprofit, healthcare, or public health organizations.

Responsibilities

Develop and implement a comprehensive marketing and communications plan for the priority market, aligned with the Association’s goals and national strategic plan.
Advise local leadership and staff on integrated marketing and communications strategies for mission and fundraising initiatives.
Lead local media relations, build media relationships, and secure earned media coverage to increase visibility of the Association’s work and impact.
Oversee market-level digital and social media strategy, ensuring consistent, engaging content that promotes the full mission and resonates with diverse audiences.
Support and activate local marketing campaigns based on national templates across paid, owned, and earned channels to drive constituent engagement and revenue.
Manage the development of local materials, including collateral, newsletters, advertising, and web content, in accordance with brand standards and key messaging.
Collaborate with national and regional marketing and communications colleagues to ensure consistency, share best practices, and optimize resources.
Monitor and evaluate marketing and communications performance using data and analytics to measure effectiveness and inform strategy.
Serve as a brand ambassador and spokesperson when appropriate, representing the Association in the community and with external partners.
Recruit, train, and empower volunteers to serve as spokespersons and community advocates.
Ensure communications are inclusive and culturally responsive, reflecting the Association’s commitment to diversity, equity, and inclusion.
Travel as required.