Sr. Director, Brand Marketing, Orthopedics

Johnson & Johnson • Raynham, MA

1d • Hybrid

About The Position

DePuy Synthes is recruiting for a(n) Sr. Director, Brand Marketing, located in Raynham, MA or Raritan, NJ. Johnson & Johnson announced plans to separate our Orthopedics business to establish a standalone orthopedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes. About DePuy Synthes: DePuy Synthes is a global leader in Orthopaedics, advancing patient care through innovative solutions across joint reconstruction, trauma, spine, sports medicine, and related surgical technologies. As DePuy Synthes separates from Johnson & Johnson to become the world’s largest, most comprehensive Orthopaedics-focused company, the organization is entering a defining chapter—establishing its own corporate identity, voice, culture, and reputation while continuing to serve patients, customers, and healthcare systems around the world. Job Overview: The Sr. Director, Brand Marketing provides strategic leadership for brand strategy, positioning, and execution across the DePuy Synthes portfolio. This role shapes how surgeons, health systems, and partners experience our brands, ensuring consistent, differentiated, and compliant brand engagement across channels and geographies. The role has a direct impact on business growth, portfolio performance, and long‑term brand equity within the orthopedics market.

Requirements

• Bachelor’s degree is required in Marketing, Business, or a related field.
• Typically requires 12-14 years of progressive experience in brand marketing, portfolio marketing, or commercial strategy, including senior leadership roles.
• Proven experience leading brand strategy in a complex, regulated industry (medical devices, healthcare, life sciences, or similar).
• Demonstrated ability to lead and develop teams at scale, including managers and senior leaders.
• Experience partnering cross‑functionally with Commercial, R&D, Medical Affairs, and Global/Regional teams.
• English required

Nice To Haves

• MBA or advanced degree preferred
• Experience supporting global or multi‑region brand strategies.
• Background in orthopedics, MedTech, or capital medical products.
• Strong understanding of healthcare compliance, promotional review, and regulatory requirements.
• Experience driving large‑scale product launches and lifecycle strategies.
• Strong strategic planning, storytelling, and executive communication skills.
• additional languages a plus

Responsibilities

• Set and lead the global brand strategy for assigned product portfolios, ensuring alignment with business priorities and long‑range growth objectives.
• Own brand positioning, messaging frameworks, and value propositions across customer segments, including surgeons, hospitals, and healthcare systems.
• Partner with R&D, Medical Affairs, Commercial, and Regional Marketing teams to support successful product launches and lifecycle management.
• Oversee integrated marketing plans across digital, field, events, and promotional channels, ensuring consistency and regulatory compliance.
• Lead, develop, and mentor a high‑performing brand marketing organization, fostering accountability, inclusion, and continuous improvement.
• Drive market and customer insights to inform strategy, investment decisions, and portfolio prioritization.
• Manage brand marketing budgets and resources to maximize return on investment and business impact.
• Ensure adherence to company policies, industry regulations, and Johnson & Johnson Credo values in all marketing activities.

Benefits

• Vacation –120 hours
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Director