Sr Director, Brand Management

SAMYANG AMERICA INC•Brea, CA

About The Position

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. They don’t just create food - they craft moments that spark excitement, inspire connection, and celebrate bold individuality. Their mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers, driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences, valuing fresh ideas, energetic spirit, and the courage to lead trends. The company is seeking an experienced and strategic Sr Director of Brand Management for Tangle and Samyang to lead end-to-end marketing and commercial success for these brands.

Requirements

10+ years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations
CPG Food & Beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox, etc.)
New product commercialization and launch experience in retail is mandatory
Existing marketing director with 1-3 years experience
Must have people management experience, managing a minimum of 3 people at the same time
Portfolio management (multi-product) experience
Highly analytical with proficiency analyzing and making recommendations based on consumption (IRI and Neilsen) and shipment data
Experience managing integrated marketing campaigns including paid, organic, shopper, and influencers
Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC
Experience partnering with global organizations
Led packaging and brand design projects
Bachelor’s degree

Nice To Haves

MBA preferred

Responsibilities

Lead brand management function for Tangle and Samyang brands
Lead, manage, and develop the Tangle and Samyang brand management team (4+ headcount)
Develop and lead annual strategic plan to deliver against business objectives for portfolio
Lead brand and market expansion efforts for a portfolio of products
Build brand strategy and portfolio strategy
Partner with the Innovation team and HQ on developing innovation roadmap
Develop and execute U.S. marketing strategies aligned with global brand guidelines and local customer needs
Serve as the key liaison between U.S. marketing and Korean HQ to ensure alignment of brand direction, product messaging, and launch plans
Lead end-to-end go-to-market strategy for new product launches, including product adaptation, pricing strategy, promotional planning, and channel-specific activation
Lead product positioning and consumer messaging across key touchpoints such as in-store, e-commerce, digital, and social platforms
Partner cross-functionally with Sales, Product Development, Supply Chain, and HQ to ensure timely and successful execution of marketing plans
Own the category P&L: managing price, cost, marketing, and budget to ensure profitability targets are met
Develop and execute integrated marketing communication strategies across ATL, digital, in-store, social media, shopper marketing, and e-commerce platforms to drive awareness and engagement
Monitor consumer behavior, competitive dynamics, and market trends to inform strategic decisions and identify growth opportunities
Lead and mentor the marketing team, agency partners, and external vendors to deliver high-impact campaigns
Track and report marketing KPIs, ROI, and customer engagement metrics to U.S. leadership and HQ stakeholders