Sr. Director, Amazon

kate spade new york•New York, NY

7d•$180,000 - $200,000

About The Position

The Senior Director, Amazon is an enterprise leader responsible for defining and advancing Coach’s long-term strategy and performance on Amazon—one of the most complex and high-impact digital platforms within the North America ecosystem. This role owns the end-to-end Amazon business with full accountability for strategic direction, financial performance, and brand stewardship. As a key thought partner to senior leadership, the Senior Director will shape how Coach navigates and leverages Amazon to drive sustainable growth, acquire new consumers, and build brand equity. Operating with an enterprise mindset, this individual will influence cross-functional executives and external stakeholders, ensuring Amazon strategies are tightly aligned with broader business objectives while balancing growth, profitability, and channel integrity. This role reports to the SVP, Digital and Wholesale North America.

Requirements

Strong financial acumen, with experience managing large-scale media investments and driving ROI
Outstanding leadership skills with proven ability to coach and develop top talent
Deep expertise in Amazon’s advertising and marketing ecosystem, including both strategic and operational dimensions
Proven ability to connect marketing strategy to P&L outcomes
Exceptional executive communication skills, with the ability to translate complex marketing data into clear business insights
Advanced analytical and performance measurement capabilities
Ability to operate at both strategic and tactical levels within a highly dynamic platform
10+ years of experience across digital commerce, performance marketing, or marketplace strategy
Significant hands-on experience with Amazon Ads (Sponsored Ads, DSP) and retail media ecosystems
Track record of managing large marketing budgets with measurable business impact
Experience integrating brand and performance marketing strategies

Nice To Haves

Global and/or luxury brand experience preferred

Responsibilities

Define and own the multi-year strategic roadmap for Amazon, including the role of Amazon’s media and marketing ecosystem in driving enterprise growth
Serve as the internal authority on Amazon, including its evolving advertising, search, and content algorithms
Translate enterprise priorities into a holistic Amazon strategy spanning traffic, conversion, retention, and brand visibility
Anticipate and capitalize on shifts across Amazon’s ecosystem (retail, media, data, and fulfillment)
Own the Amazon P&L with accountability for topline, profitability, and marketing investment strategy
Lead integrated financial planning, ensuring marketing spend (e.g., Sponsored Ads, DSP, affiliate, promotions) is optimized for ROI and incrementality
Establish clear frameworks for marketing efficiency, attribution, and performance measurement
Drive disciplined trade-offs across media, pricing, and assortment to maximize long-term value
Define and lead the end-to-end Amazon marketing strategy, positioning media as a core growth driver, not a support function
Oversee full-funnel activation across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and emerging ad formats
Drive best-in-class search, content, and discoverability strategies, ensuring Coach wins in both paid and organic placements
Establish a data-driven approach to audience development, leveraging Amazon signals to drive new customer acquisition and lifetime value
Lead partnerships with Amazon Ads and external agencies to unlock advanced capabilities, beta programs, and first-mover advantages
Develop and scale measurement frameworks (incrementality, attribution, MMM where applicable) to inform investment decisions
Elevate content strategy (A+ content, brand stores, PDP optimization) as a critical lever for conversion and brand storytelling
Ensure marketing strategies reinforce premium brand positioning while operating effectively within a performance-driven ecosystem
Influence and align senior stakeholders across marketing, merchandising, finance, and digital to integrate Amazon into broader brand and media strategies
Act as the bridge between brand marketing and performance marketing, ensuring consistency and effectiveness across channels
Lead joint business planning with Amazon, including co-investment in media and strategic growth initiatives
Drive alignment on channel strategy, particularly where Amazon marketing may impact other distribution channels
Build and lead a high-performing Amazon organization, including strong capabilities in performance marketing, analytics, and content
Establish scalable operating models and processes to manage complexity across media, retail, and cross-functional workflows
Develop talent with deep platform expertise and strategic thinking, ensuring long-term capability building
Champion a consumer-first, insight-led approach, using Amazon data to inform targeting, messaging, and experience
Ensure Amazon marketing and content deliver a consistent, elevated brand experience
Balance performance marketing demands with long-term brand equity considerations
Identify and lead next-generation marketing opportunities within Amazon (e.g., retail media evolution, AI-driven targeting, new ad formats)
Pilot and scale innovative media and content strategies that differentiate Coach within the marketplace
Foster a test-and-learn culture, with clear pathways to scale successful initiatives