This sales position is responsible for driving revenue and profitability growth within their assigned channel of business. The Sr. Sales Manager, Amazon Team will drive profitable revenue growth by successfully selling against annual/season goals and increasing market share. They will develop an annual operating plan for larger accounts within the channel to show a path to annual goal attainment. This role involves negotiating annual trade spend with accounts, while working closely with sales finance to manage the internal P/L. The manager will be responsible for promotion planning and post-promotion analysis. They will develop, nurture, and build account relationships at all levels within assigned accounts. Collaboration with CPFR/Demand Planning is required to provide forecasts at the program, product, and SKU level. Analyzing shopper insight data and developing strategy to apply shopper insights across the channel is a key responsibility. The role requires planning, developing, and making fact-based sales presentations using category and market knowledge, account practices, and promotional strategies, turning them into executable solutions/opportunities. Managing and responding to customer concerns and problems, and conducting and maintaining detailed analysis of business trends in each account (market share, pricing, promotions, shopper insights) are also part of the role. The Sr. Sales Manager will work collaboratively with Platform marketing and the Customer Leadership Center to develop product and activation plans in line with Crayola’s and the Customer’s strategy and objectives. They will be responsible for the development, in conjunction with cross-functional partners, of the Go to Market strategy for the assigned channel of business.
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Job Type
Full-time
Career Level
Senior