Sr. Digital Marketing Specialist

Vertafore•Denver, CO

About The Position

Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Their products help customers manage their business, boost productivity, and lower costs while strengthening relationships. The company's mission is to move InsurTech forward through product innovation, technology partnerships, and a focus on customer success. Vertafore fosters a fast-paced and collaborative environment, inspiring creation, critical thinking, and continuous improvement. Headquartered in Denver, Colorado, with offices across the U.S., Canada, and India, Vertafore is seeking a results-driven digital marketer to own organic growth and modernize its presence in traditional and new-world search. The website is a key driver of pipeline, and the role involves evolving from a traditional Search Engine Optimization (SEO) model to one built for AI-driven discovery. This position aims to improve discoverability, increase qualified traffic, and build a scalable content engine that performs across both search engines and AI platforms. The specialist will own SEO and Answer Engine Optimization (AEO) end-to-end, from strategy through execution and performance, and help shape how generative AI is leveraged for efficiency, scale, and impact. The ideal candidate is a builder who can diagnose gaps, implement improvements, and continuously optimize, possessing traits of a self-starter, clear communicator, detail-oriented, curious, adaptable, and focused on continuous improvement. The organization is at the forefront of technology and AI, with managers dedicated to growing their people and offering opportunities for career impact.

Requirements

Results-driven digital marketer
Ability to own organic growth
Proficiency in Search Engine Optimization (SEO)
Proficiency in Answer Engine Optimization (AEO)
Ability to manage SEO/AEO strategy (technical, on-page, content)
Experience optimizing content for modern search, including AI-driven results
Ability to conduct keyword/search query research and competitive analysis
Skill in analyzing performance using GA4, Search Console, SEO/AEO platforms, and heatmap tools
Experience building and managing website content in a Content Management System (CMS) with a focus on UX and conversion
Ability to partner with stakeholders to improve site structure, content quality, and performance
Experience using AI tools to ideate, test, and scale content and optimization efforts
Up-to-date knowledge of search trends, algorithm updates, and AI advancements
Self-starter who takes ownership and drives results
Clear communicator that works well with stakeholders
Detail-oriented with strong execution discipline
Curious, adaptable, and focused on continuous improvement

Responsibilities

Own and execute SEO/AEO strategy (technical, on-page, content)
Optimize content for modern search, including AI-driven results and AEO
Conduct keyword/search query research, competitive analysis, and identify growth opportunities
Analyze performance (via GA4, Search Console, SEO/AEO platforms, heatmap tools) and turn insights into action
Build and manage website content in our Content Management System (CMS) with a focus on UX and conversion
Partner with stakeholders to improve site structure, content quality, and performance
Use AI tools to ideate, test, and scale content and optimization efforts
Stay current on search trends, algorithm updates, and AI advancements