Sr. International Digital Marketing Specialist

Lucid Software

12h • Hybrid

About The Position

Lucid Software is a leader in visual collaboration and work acceleration, providing products like the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. The company helps teams visualize and build the future, adhering to core values of innovation, passion & excellence, individual empowerment, initiative & ownership, and teamwork. Lucid values diverse perspectives and fosters an inclusive culture. It operates as a hybrid workplace, supporting work-life balance through remote, office, or combined work arrangements. Lucid Software has received numerous global and regional recognitions, including Forbes Cloud 100 and Fortune Best Workplaces in Technology. Its solutions are used by over 100 million users globally, including Fortune 500 companies like Google, GE, and NBC Universal, and partners with leaders such as Google, Atlassian, and Microsoft. The company is seeking a talented individual for its International Marketing team to drive acquisition growth in French-speaking markets. The ideal candidate is a problem-solver with a passion for Search Engine Optimization (SEO), AI search visibility, and other digital marketing channels, capable of identifying issues and creating data-driven solutions. They should be proficient with Web Analytics Tools, Excel, and digital marketing tools like Ahrefs, SEMrush, Google Ads, and Screaming Frog, with a strong intellectual curiosity to stay updated on industry changes and drive growth.

Requirements

• Native fluency in French.
• Bachelor's degree with strong academic performance.
• A growth mindset: willingness and ability to learn about digital marketing.
• Analytical skills to be able to work with large amounts of data and translate into actionable strategies.
• Strong interpersonal skills and the ability to build/maintain relationships at every level.
• Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail.
• Ability to problem solve and take initiative with minimal guidance.
• Ability to provide, receive, and incorporate constructive feedback.
• A+ team player!

Nice To Haves

• Degree in Marketing.
• Experience copywriting in French.
• One of other languages (Russian, Korean, Polish, or Swedish) as a plus.
• A deep understanding of AI-driven search is a plus.
• HTML, CSS, and experience working with a content management system.
• Experience with SEO tools (Ahrefs, Moz, Hunter.io, Search Console).
• Experience with digital advertising, A/B testing and email marketing.
• Experience creating, manipulating and extracting insights from Tableau dashboards.
• Experience analyzing large data sets.
• Mastery of spreadsheets and analysis functionality.
• Experience running successful link-building campaigns through email outreach, vendor management, relationship building.

Responsibilities

• Work with the Marketing team to develop and execute digital marketing campaigns in French.
• Conduct keyword research in French and understand the local SERP landscape.
• Identify new SEO optimization opportunities and content insights that are locally relevant.
• Scope link building opportunities and perform outreach efforts with a focus on French websites.
• Track and optimize for brand visibility and citations across LLMs.
• Review French translations to ensure our standards of localization are being met.
• Help scale PPC campaign expansion and localization, providing local insights, building keyword lists and optimizing ad copies.
• Perform local market research and competitor analysis to identify new acquisition growth opportunities.
• Monitor market specific performance metrics and support with regional reporting for France and other regions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees