Sr. Digital Marketing Specialist

Norwegian Cruise Line Holdings Ltd.•Miami, FL

About The Position

The Senior Digital Marketing Specialist will be responsible for supporting the planning, execution, optimization and analysis of Regent Seven Seas Cruises’ digital marketing campaigns across all media channels. This role combines strategic thinking, hands-on campaign management, and data-driven decision-making to support broader marketing objectives to drive measurable growth for the business.

Requirements

Bachelor's Degree in Marketing, Media, Advertising, Marketing Analytics, etc
Minimum 5 years of advertising agency or related experience in advertising campaign strategy & performance digital experience preferred.
Extensive knowledge of working across Paid Search (Google & Bing), Google Ads, Meta Ads Manager, Programmatic DSPs, and more.
Experience working with creative teams to develop advertising campaigns.
Experience in reviewing media plans & performance across Paid Social, Paid Search, Display (Programmatic & Direct), Video, Audio, and more.
Experience in pulling reporting directly from media channels/platforms to measure the success & impact of campaign performance.
Experience in analyzing website reporting & performance driven digital marketing tactics.
Proficiency in Excel/Sheets and campaign management platforms.
Understanding of the customer journey and ability to guide creative feedback from the consumer point of view.
Ability to move quickly and prioritize based on business needs.
Strong written and verbal communication skills, particularly with cross-channel teams and vendors.
Developed skills in research and analytics.
Proactive learner and self-starter, able to independently navigate and execute.
Meticulously organized with experience managing and maintaining project timelines.
Possess a keen eye for detail.
Adept at using Social & Digital media to meet business objectives, hungry to stay up to date on latest platform releases, updates, and technologies.

Nice To Haves

Tableau experience is a plus.
Experience in working with and developing customer journeys is a plus.
Advertising experience a plus.
Workfront experience a plus.

Responsibilities

Paid Media Strategy & Execution
Support the development and implement multi-channel paid media campaigns (across Search, Social, Display, Video, Programmatic, etc.) to produce key business goals.
Work in collaboration with fellow team members and external vendors to manage advertising campaign development for various campaigns (particularly lower funnel), including briefing, asset development, timeline management, creative feedback and trafficking.
Manage end-to-end campaign execution across platforms such as Google Campaign Manager, SA360, DV360, Meta, YouTube, and more.
Conduct audience segmentation, targeting, and creative testing to drive optimal performance and inform future strategies.
Collaborate with creative, analytics, and brand marketing teams to ensure alignment across messaging, media, and that holistic business KPIs are effectively communicated & met.
Assist with optimization & performance Management
Monitor campaign performance daily/weekly/monthly/quarterly and optimize based on key metrics (CTR, CPC, CPA, ROI, ROAS, CTA, conversions, etc.).
Collaborate with key stakeholders on developing and implementing A/B and multivariate testing to inform media performance & strategy evolution.
Leverage automation tools and scripts to enhance efficiency & scalability.
Review monthly Agency deliverables for accuracy and relevancy.
Analytics & Reporting
Analyze campaign data & performance on ongoing basis to uncover insights and document trends to share with broader organization stakeholders and leadership.
Develop regular performance reports with actionable recommendations to be shared with executive leadership when pertinent.
Partner with data and analytics teams to track attribution, conversion paths, user behavior and creative impact.
Collaboration & Cross-Functional Partnerships
Work closely with internal stakeholders to align media efforts with integrated marketing objectives (Brand, CRM, Web, In-house Creative, Analytics, etc.).
Support senior leadership initiatives as needed (i.e., ad hoc reporting requests, performance deep dives, test & learn results, and more).
Perform other job-related functions as needed/assigned.