Digital Marketing Specialist

VMG Health•Dallas, TX

About The Position

At VMG Health, we’re more than just a team of experts; we’re trusted partners in the business of healthcare. Backed by a team of over 300 professionals and a history of more than 70,000 engagements since 1995, we bring experience, deep and wide, to every project. Our national client base ranges from large health systems to small practices and everything in between, including investors and private equity firms. Our solutions-oriented approach to client needs is bolstered by our strong market position, extensive contacts, unparalleled tools and solutions, and expert insights. We are proud to serve as the single source for all our clients’ valuation, strategic, and compliance needs. VMG Health is seeking a Digital Marketing Specialist to join the team! We are looking for a detail-oriented Digital Marketing Specialist to support the execution of marketing campaigns and initiatives across digital channels, content marketing, events, and CRM/email marketing. This role will help drive brand awareness, lead generation, and client engagement while ensuring marketing projects are executed on time and tracked for performance.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
3-5 years of experience in marketing and digital marketing
Experience with email marketing platforms and CRM systems (HubSpot preferred).
Familiarity with Google Analytics, social media platforms, and SEO principles.
Strong organizational skills, attention to detail and analytical mindset
Ability to prioritize and manage multiple projects at once.
Strong written and verbal communication skills.
Proficiency in Microsoft Excel, PowerPoint, and marketing tools.
Willingness to learn new tools and platforms quickly.

Responsibilities

Support execution of marketing campaigns across email, website, social media, webinars, and digital initiatives.
Manage day-to-day social media scheduling, posting, and employee advocacy platforms (Oktopost, Clearview Social).
Own the execution and logistics of email marketing campaigns, including list management, scheduling, deployment, and performance tracking in HubSpot.
Monitor and report on campaign performance, A/B testing, and optimize based on KPI metrics (CTR, CPC, conversions)
Update and optimize website content, landing pages, blogs, and marketing materials for agreed upon target performance
Prepare monthly marketing performance reports using tools like Google Analytics and HubSpot.
Collaborate with content and design teams to ensure cohesive messaging and branding.
Manage marketing calendar and ensure campaign deadlines are met.
Coordinate with internal teams and external partners on content, design, website initiatives, and digital marketing programs, including SEO, AEO, and paid media, managing timelines, deliverables, and performance reporting.
Support development of marketing collateral, presentations, and promotional materials.