Sr Database Marketing Specialist, Conferences
About The Position
We are seeking a highly motivated and detail-oriented Sr. Database Marketing Specialist to join our team. The ideal candidate for this role will have 2 to 3 years of experience in a business setting with demonstrated success using data to drive measurable commercial outcomes, maximize lead acquisition, and boost sales conversions in a fast-paced environment. To excel in this role, the candidate should have a strong ability to access and manipulate data, translate insights into strategic recommendations, and present findings to internal clients. This role requires knowledge of audience acquisition, marketing automation, list segmentation, and analytics in order identify the right prospective attendees for the right conferences at the right time. The ideal candidate will bring the demonstrated ability to execute assigned tasks while continuously developing new skills. Hands-on experience with a blend of tools is valued, such as Eloqua or similar platforms (e.g., Marketo, Salesforce Marketing Cloud, HubSpot) for list segmentation, SQL and Excel for data manipulation and analysis, Power BI for automating and visualizing analyses, SFDC report-building, and PowerPoint for presenting findings and recommendations.
Requirements
- Bachelor’s or Master’s degree in business, marketing/communications, data analytics, computer science, mathematics, or other related field
- At least 2 years: Commercial experience with an understanding of data segmentation, email marketing, marketing campaign analysis and relational databases
- Using marketing automation tools such as Eloqua or similar marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, HubSpot)
- Experience with Microsoft Office applications including PowerPoint and Excel
- At least 1 year: Reporting using Power BI or similar tool (e.g., Domo, Tableau, Alteryx)
- Experience with simple SQL queries
- Demonstrated ability to complete assigned projects on time
- Experience working with Salesforce (SFDC) is a plus
- Experience working as a part of a diverse and collaborative global team is also plus
Nice To Haves
- Eager to develop skills in and apply AI-powered tools (e.g., proprietary solutions, NotebookLM, Copilot) to drive efficiency and innovation in database marketing tasks
- Skilled at identifying patterns in structured and unstructured data
- Possess intellectual curiosity, dependability, and the ability to quickly grasp technical concepts
- Build trust and communicate effectively with team members and partners across geographies
Responsibilities
- Use Eloqua to perform marketing audience segmentation for conference campaigns
- Support team members with maintaining Power BI dashboards and SQL queries
- Analyze data and determine patterns with available tools
- Follow with established privacy laws (e.g., CASL, GDPR) when building lists
- Support team members with maintaining Power BI dashboards
- Assist in developing segmentation and testing processes to identify optimal target audience
- Monitor and track efficacy of campaign efforts and channel attribution
- Support team members in using data to advise internal marketing stakeholders on how best to drive business results and maximize lead acquisition and conversion
- Grow and apply skills in manipulating data in SQL including joins, aggregating data
- Use SQL or Excel to manipulate and analyze data
- Prepare and deliver presentations to internal peer-and-mid-level clients
Benefits
- World-class benefits
- Highly competitive compensation
- Disproportionate rewards for top performers
- Generous PTO
- 401k match up to $7,200 per year
- Opportunity to purchase company stock at a discount
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
