Sr. CRM Operations Manager
About The Position
Chime is hiring a Sr. CRM Operations Manager to transform and scale the Lifecycle Marketing & CRM team's operations. This strategic individual contributor leads high-impact, cross-functional CRM initiatives and connects Lifecycle Marketing, MarTech, Engineering, and other partners to turn complex business needs into scalable systems and processes. The role influences technical roadmaps, improves operational efficiency, and supports more automated member experiences; it is not focused on daily campaign execution or engineering. The position leads CRM programs from discovery through implementation and adoption, translates marketing goals into business requirements and technical priorities, and improves campaign operations, governance, quality assurance, documentation, and prioritization. It also partners with Legal, Compliance, Data, and channel owners on channel health and compliance, advances lifecycle automation, and works with senior stakeholders to resolve dependencies and drive decisions without direct reporting authority. Success includes measurable improvements in efficiency, execution quality, risk reduction, and business outcomes. Chime is a financial technology company focused on helping members make financial progress. The position's in-office policy is four days per week in the office and Fridays from home for employees near an office; Chime also has a fully remote program. The listed base salary is $145,000–$200,000 USD. Full-time employees may also be eligible for bonuses, equity, and benefits.
Requirements
- 8+ years of experience in CRM operations, marketing program management, or marketing technology alignment in complex marketing environments.
- Demonstrated ownership of large cross-functional initiatives, from ambiguous business problems through planning, implementation, stakeholder alignment, and adoption.
- Strong ability to translate marketing needs into actionable requirements for Product, Engineering, and data teams.
- Deep familiarity with enterprise CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud, including the role of data infrastructure in lifecycle marketing.
- Experience building scalable operating frameworks for campaign intake, operational governance, quality assurance, and documentation.
- Exceptional stakeholder management and communication skills, including the ability to influence senior leaders, resolve competing priorities, and drive decisions without direct authority.
- A process-first, outcomes-oriented approach, with the ability to identify operational friction, implement sustainable improvements, and measure impact.
Responsibilities
- Own complex, cross-functional CRM programs, including platform migrations, channel integrations, and automation transformations, from discovery through implementation and adoption.
- Translate lifecycle marketing goals into business requirements, data specifications, and technical priorities for Product, Engineering, and other teams.
- Improve campaign intake, QA standards, documentation, governance, and prioritization to increase efficiency and reduce errors.
- Partner with Legal, Compliance, Data, and channel owners to improve deliverability, consent management, frequency capping, and messaging quality.
- Help evolve CRM workflows from manual, campaign-focused processes toward automated, scalable member journeys.
- Work with senior stakeholders to resolve dependencies, navigate competing priorities, and drive decisions without direct reporting authority.
- Establish success metrics and connect operational improvements to efficiency, execution quality, risk reduction, and downstream business outcomes.
Benefits
- Backup child, elder, and pet care.
- Subsidized commuter benefits for eligible employees.
- Comprehensive health, financial, and wellbeing benefits.
- Generous vacation policy and company-wide paid days off.
- One percent of time off to support local community organizations.
- Annual wellness stipend for eligible wellness-related expenses.
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
- Family planning reimbursement.
- Potential eligibility for bonuses and competitive equity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
