CRM Operations Manager

H&R Block • Remote, MO

3d • $81,600 - $122,400 • Remote

About The Position

At H&R Block, the CRM Operations Manager executes customer lifecycle and promotional marketing campaigns across email and other CRM channels to support customer engagement, retention, and revenue growth. The role combines marketing operations expertise and attention to detail to ensure campaigns are built, tested, and deployed accurately and efficiently using enterprise marketing technology platforms. Reporting into Marketing, the role partners with CRM Strategy, Email Design, Copywriting, Quality Assurance, Go-to-Market (GTM), Analytics, and Technology teams. It uses established templates, modular content frameworks, and campaign requirements to build and execute customer communications within Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO).

The position builds and deploys CRM campaigns; configures email campaigns, customer journeys, triggered communications, and audience-targeted initiatives; translates creative assets into production-ready communications; and coordinates testing, campaign schedules, launch readiness, execution, troubleshooting, and documentation. The stated pay range is $81,600.00–$122,400.00 per year. Eligible associates may access the benefits and programs listed in the posting.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
• 5+ years of experience in CRM operations, email marketing, campaign execution, or marketing automation.
• Hands-on experience with SFMC, AJO, or similar platforms.
• Experience building and executing email campaigns using templates and modular content systems.
• Understanding of email marketing best practices and audience segmentation.
• Experience collaborating with creative, copywriting, QA, marketing, and technology teams.
• Strong attention to detail and ability to manage multiple campaigns.
• Knowledge of email rendering, testing methodologies, and QA processes.
• Strong organizational, communication, and project management skills.

Nice To Haves

• SFMC, AJO, or related certifications are a plus.

Responsibilities

• Build and deploy CRM campaigns using approved templates, modules, and content components in SFMC and AJO.
• Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives.
• Translate creative assets into production-ready customer communications.
• Partner with Email Design Leads to implement email designs accurately across templates and platforms.
• Collaborate with Copywriting teams to ensure messaging is implemented correctly.
• Work with QA to validate functionality, rendering, personalization, and audience targeting before deployment.
• Coordinate with GTM teams to support campaign schedules and launch readiness.
• Configure audience segments, dynamic content, links, personalization, and tracking parameters.
• Partner with Data Management teams to validate audience selections and ensure customer segments are accurately configured and activated for campaign execution.
• Conduct end-to-end testing across devices and email clients.
• Execute campaign deployments according to established processes and governance standards.
• Monitor campaign execution and troubleshoot issues.
• Maintain campaign documentation and production schedules.

Benefits

• Competitive pay
• Medical and prescription drug coverage for qualifying associates and eligible dependents
• H&R Block Retirement Savings Plan (401(k) Plan)
• Employee Assistance Program
• (Virtual) fitness center programs
• Associate discount program
• Business Travel Accident Insurance
• Associate Tax Prep benefit

What This Job Offers

• Job Type: Full-time
• Career Level: Manager