CRM Operations Associate

bet365•Denver, CO
•Hybrid

About The Position

As a CRM Operations Associate, you will execute promotions and lifecycle campaigns day to day across the USA and Canada. You will support the team by creating communications and offer pages, testing campaigns, and executing Sports CRM campaigns. You will deliver promotional campaigns using localized, industry, and marketing-focused best practices while adhering to relevant regulatory and marketing standards. The role focuses on providing excellent customer journeys that drive retention and loyalty. It is eligible for the Company’s hybrid working from home policy.

Requirements

  • Excellent organization and prioritization skills, outstanding attention to detail, and the ability to work in a high-pressure, fast-paced environment.
  • Working knowledge of Content Management Systems, including Contentful; customer engagement platforms such as Braze; customer data platforms such as Optimove; and work management systems such as Monday.com.
  • Exceptional communication and interpersonal skills.

Nice To Haves

  • Experience working in a CRM or marketing-related role.
  • Passion for sports and a good understanding of online sports betting mechanics and promotions.

Responsibilities

  • Build and test CRM campaigns across email, in-app messages, and push notifications.
  • Build and maintain offer content using a Content Management System.
  • Execute, test, and maintain offer campaigns.
  • Ensure content adheres to quality standards, regulations, and brand guidelines.
  • Proofread content before publication to ensure accuracy and a high standard.
  • Collaborate with stakeholders to meet the needs of the department and the Company.
  • Create communications and offer pages and support the execution of Sports CRM campaigns.
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