Sr. CRM Manager

Chime Financial, Inc•San Francisco, CA

17h•$145,000 - $200,000•Hybrid

About The Position

Chime is hiring a Sr. CRM Manager for its Lifecycle & CRM Marketing team. This hands-on, technical role owns the technical foundation for engaging members across email, push, in-app, and SMS. The manager will lead principal-level projects that make CRM programs scalable, reliable, and healthy, including the processes the team uses, channel health, and new tools and capabilities. The role requires significant independence, the ability to lead through ambiguity, and close collaboration with Lifecycle Marketing, Engineering, Data Engineering, Product, Data Science, Analytics, and Legal & Compliance. The Sr. CRM Manager will shape the evolution of Chime’s CRM ecosystem through data, AI, automation, and real-time personalization. The role is accountable for connecting platform and channel improvements to member reach, engagement, operational efficiency, retention, primacy, and lifetime value. Chime is a financial technology company focused on helping members achieve financial progress. The role’s base salary range is $145,000–$200,000 USD. Full-time employees may also be eligible for bonuses, competitive equity, and benefits.

Requirements

6–8+ years of experience in CRM, marketing operations, marketing technology, or lifecycle marketing, with significant focus on technical and operational work.
Deep hands-on expertise with at least one enterprise CRM or marketing automation platform, such as Braze, Iterable, or Salesforce Marketing Cloud, including advanced journey building, segmentation, and personalization.
Track record of leading tool implementations, migrations, or major platform integrations end to end with cross-functional and technical partners.
Strong knowledge of channel health and deliverability, including authentication, list hygiene, reachability, and consent management across email, push, and SMS.
Working knowledge of data infrastructure such as SQL, event schemas, APIs, webhooks, and CDPs or reverse ETL tools; comfort with analytics tools such as Hex, Looker, or Statsig.
Experience designing and running scalable operational processes such as QA frameworks, governance models, and intake systems.
Experience bringing AI and automation into daily work, and a clear point of view on how CRM technology and lifecycle marketing are changing.
Ability to translate technical complexity into clear recommendations, influence senior partners, operate independently, and recognize when escalation is appropriate.
Strong member focus and judgment to balance member experience, compliance, and business needs.

Nice To Haves

Experience in fintech or another regulated industry.
Comfort with HTML/CSS and templating languages.
Experience building monitoring or alerting for channel health.
Experience designing automation- or agent-driven journeys.

Responsibilities

Own the strategy, roadmap, and day-to-day health of Chime’s CRM platform and channel ecosystem, setting technical direction tied to member experience and business outcomes.
Lead projects to implement, integrate, and scale tools and capabilities, from requirements and vendor evaluation through rollout, adoption, and impact measurement.
Monitor and improve email, push, in-app, and SMS channel health, including deliverability, sender reputation, opt-in and reachability rates, frequency and fatigue management, and preference and consent management.
Design and improve lifecycle execution processes, including campaign intake, build standards, QA, governance, and documentation.
Partner with Engineering and Data Engineering on CRM data foundations, including event and attribute design, platform data flows, APIs, webhooks, and real-time triggering.
Build and refine data-driven journeys and personalization logic, including Liquid, Connected Content, and dynamic segmentation, and set technical execution standards for the team.
Use AI tools and automation in day-to-day work and help advance automated, agent-assisted, and personalized member journeys.
Own outcomes for the area, connecting platform and channel improvements to reach, engagement, operational efficiency, retention, primacy, and LTV.

Benefits

Eligible full-time employees may receive bonuses, competitive equity, and benefits.
Four days per week in the office and Fridays from home for employees near an office; a fully remote program is also available.
Backup child, elder, and pet care.
Subsidized commuter benefits for eligible employees.
Comprehensive health, financial, and wellbeing benefits.
Generous vacation policy and company-wide paid days off.
Time off to support local community organizations (1% of time off).
Annual wellness stipend for eligible wellness-related expenses.
Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
Family planning reimbursement.