Sr CRM Manager

frontdoor, Inc.•,

2d•$100,000 - $120,000•Remote

About The Position

Frontdoor is seeking a Senior CRM Manager to lead audience strategy, segmentation, campaign execution, and performance analysis across communications to customers and prospects. The role identifies target audiences, turns business requirements into scalable segmentation strategies, and supports data-driven campaigns across email, SMS, direct mail, outbound, digital, and other channels. It serves as a subject matter expert in customer data, audience management, and campaign performance, using analytical insights to improve engagement, retention, and revenue. The role operates independently and collaborates with marketing, analytics, technology, and business teams on complex initiatives. Its primary focus is audience strategy, segmentation, and data management, while also supporting campaign planning, production, execution, and measurement as business priorities require. This is a remote/virtual role.

Requirements

Advanced SQL skills with 5+ years of experience, including building complex audience selections, data validation processes, and performance analyses.
Strong analytical and problem-solving skills, including the ability to interpret large datasets and turn findings into actionable recommendations.
Experience developing segmentation strategies based on customer behavior, lifecycle stage, demographics, engagement, and business objectives.
Ability to independently manage projects and make data-driven recommendations with limited oversight.
Strong understanding of database structures, customer data models, and data quality best practices.
Experience analyzing campaign performance and applying insights to improve audience targeting and marketing outcomes.
Exceptional communication skills and ability to explain complex data concepts to technical and non-technical stakeholders.
Strong project management, organization, and prioritization skills.

Nice To Haves

Advanced experience with customer segmentation, audience strategy, and campaign targeting.
Experience with SQL, Snowflake, or similar data warehouse technologies.
Experience with CRM and marketing automation platforms.
Familiarity with HTML/CSS and email template structure to support campaign production, QA, and troubleshooting.
Experience with customer lifecycle marketing, personalization, and behavioral targeting.
Knowledge of campaign measurement, A/B testing, and marketing analytics.

Responsibilities

Own audience segmentation strategy and execution across prospect and member communications.
Develop, validate, and maintain complex SQL-based audience selections and campaign targeting logic.
Analyze customer, campaign, and behavioral data to identify opportunities for audience growth, engagement, retention, and revenue optimization.
Translate business requirements into scalable audience solutions while ensuring data quality and segmentation accuracy.
Partner with analytics, technology, and business stakeholders to investigate data issues, perform root cause analysis, and implement solutions.
Develop and maintain audience frameworks, governance standards, and documentation to support campaign scalability and operational excellence.
Independently manage multiple priorities while proactively identifying opportunities, risks, and solutions.
Support end-to-end campaign execution, including audience creation, QA, testing, deployment support, and performance measurement.
Perform other duties as assigned.