Sr Manager, Product Marketing - CRM

ServiceNow•Boston, MA

12h

About The Position

The Sr Manager, Product Marketing will join ServiceNow’s Service CRM team and lead go-to-market activation, sales enablement, competitive intelligence, content and programs, and messaging and positioning. The role partners closely with Sales, Demand Generation, Field Marketing, Product, and other stakeholders to ensure the Service CRM narrative reaches the field and customers and that launches are executed effectively. The position develops and activates GTM programs, builds practical tools and content for sellers, tracks competitive and market developments, and translates product capabilities into customer-facing messages for customer service and CX leaders, field service and operations executives, and sales teams. The role requires end-to-end ownership, close collaboration with enterprise sales, strong written communication, comfort with ambiguity, and sound prioritization. Success in the first year means establishing a consistent narrative used by the field, executing product launches with clear activation plans and coordinated delivery, integrating competitive tools into sellers’ workflows, building effective partnerships across Sales, Product, and Marketing, and developing a reputation for execution.

Requirements

At least 6 years of experience in product marketing, sales enablement, GTM strategy, demand generation, or a combination of these areas.
Proven record of building and activating GTM programs that drove measurable outcomes such as pipeline, win rate, or field adoption.
Experience working in or closely alongside enterprise sales organizations.
Strong written communication skills.
Comfort presenting to and working with senior stakeholders, including sales leadership and executives.
Ability to own a GTM motion end-to-end and deliver it across the finish line.
Experience building seller tools that are adopted and used in the field.
Ability to work closely with Sales and understand how deals are made.
Comfort with ambiguity and operating without a fully defined path.
Strong opinions and the judgment to know when to maintain or reconsider them.
Bachelor’s degree or equivalent experience.

Nice To Haves

Background in product marketing, solutions marketing, or competitive intelligence.
Background in sales enablement or revenue enablement leadership.
Background in demand generation or field marketing with strong message ownership.
Background in GTM strategy or go-to-market leadership in a B2B SaaS environment.
CRM, customer service, field service, or enterprise SaaS domain knowledge.

Responsibilities

Partner with Sales, Demand Generation, and Field Marketing to activate messaging in sales opportunities and customer interactions.
Own launch plans, milestones, cross-functional coordination, and execution closeout.
Identify gaps in how the field positions Service CRM and develop content and programs to address them.
Create sales tools such as pitch decks, talk tracks, battle cards, discovery frameworks, and competitive objection handlers.
Run sales enablement sessions through formats such as live training and recorded content, with a focus on adoption.
Work with sales leadership and frontline representatives to understand what is and is not working in the market.
Track ServiceNow’s competitive position across customer service and field service, and create content that helps sellers compete.
Monitor market developments, synthesize relevant information, and share it promptly with appropriate stakeholders.
Build full-funnel assets, including thought leadership, event programs, customer stories, and analyst materials.
Prioritize work and determine which initiatives and assets to pursue.
Develop the ServiceNow win narrative, including value proposition, competitive framing, and category definition.
Translate product capabilities into customer-facing messaging for customer service and CX leaders, field service and operations executives, and sellers.
Keep messaging current as products and the competitive landscape evolve.
Build and activate end-to-end GTM programs that drive measurable outcomes such as pipeline, win rate, or field adoption.
Establish strong working relationships with Sales, Product, and Marketing partners.