Sr. Creative Director, Brand Design

LinkedIn•San Francisco, CA

2d•Hybrid

About The Position

We're building a brand that moves at the speed of culture, holds up at global scale, and never loses its center of gravity—one that's not just recognizable, but relevant, emotionally resonant, and reflected in culture itself. We're looking for a Sr. Creative Director, Brand Design to help define that expression—not just by making things look better, but by building a brand people recognize instantly, engage with emotionally, and see reflected in culture. This is about authoring a point of view at scale—turning "economic opportunity" into something visible, shareable, and alive across everything we make, from global campaigns to in-feed moments to real-world experiences. This is a highly visible role for a creative leader with taste, conviction, and systems thinking—someone who can translate craft into work that works hard without losing the soul of the idea, and who knows the difference between work that's "correct" and work that's truly felt.

Requirements

12+ years of experience shaping brands at scale, with work spanning identity systems, campaigns, and multi-channel ecosystems.
8+ years of experience leading and mentoring creative teams across brand design, motion, and visual systems.

Nice To Haves

Experience working with senior executives and translating strategic business goals into creative direction and shipped work.
Deep expertise in brand identity systems, typography, motion, and visual design across digital and physical environments.
Demonstrated taste and judgment—a track record of work that is not just "good," but right for the brand and the moment.
Experience building and governing brand systems with attention to accessibility, localization, and global nuance.
Proven ability to unify brand and product expression in partnership with Product Design.
Experience shaping Out of Home and environmental systems—events, stages, motion ecosystems.
Strong perspective on how global brands adapt across markets without losing identity.
Fluency in design operations as a creative lever, not just a process.
Track record of building systems that raise the overall quality of work—not just flagship moments.
Executive-level storytelling skills, with the ability to articulate the "why" behind creative decisions.

Responsibilities

Define how LinkedIn's brand evolves across campaigns, launches, and moments that matter—shaping how the professional world expresses itself in culture so the brand is not just recognizable, but relevant.
Build the foundation for world-class creative—typography, motion, color, layout, templates—designed to enable teams to move fast without losing the idea, not just to standardize.
Partner with Product Design to carry interface language into storytelling, so what people use and what they see feel like one connected experience.
Lead creative across touchpoints, raising the bar from "correct" to "felt"—ensuring everything we ship is not just on-brand, but worth paying attention to.
Govern brand systems across digital and physical environments—campaigns, events, OOH, motion ecosystems, and in-product moments—with attention to accessibility, localization, and global nuance.
Mentor, influence, and elevate the broader creative community—raising taste, sharpening critique, and helping others build within a system without making things generic.
Partner across Marketing, Product, Communications, and Leadership to align on creative direction and ensure the brand expresses itself as one connected system, not a collection of outputs.
Serve as a trusted advisor to LinkedIn's leadership, articulating not just what works, but why it matters—translating ambiguity into direction, and direction into shipped work.
Use design operations as a creative lever, building processes and toolkits that unlock speed and consistency while protecting the integrity of the idea.
Establish frameworks to measure creative impact and brand quality, applying insights to continuously raise the overall standard—not just hero moments.