Director, Brand and Creative

FINRA • Rockville, MD

2d • $134,400 - $312,600 • Hybrid

About The Position

The Director of Brand & Creative is responsible for defining, evolving and stewarding the organization’s brand and visual identity across all channels and touchpoints. This role leads the creative and design function, ensuring a cohesive, modern and effective brand expression across digital platforms, publications, content, marketing communications and video. This position manages a team of experienced individual contributors in Creative Services and is accountable for meaningful career development conversations and regular coaching and feedback.

Requirements

• A minimum of fourteen (14) years of experience in brand, creative or design leadership required; or an equivalent combination of education and directly related professional experience.
• Minimum two (2) years supervisory experience required.
• Strong background in brand systems, digital design and cross-channel creative strategy.
• Experience leading and evolving design teams beyond print or traditional graphic design.
• Proven ability to operate in complex, matrixed organizations.
• Strong collaboration skills.
• Excellent verbal and written communication skills.
• Experience in corporate, agency or in-house creative environments.
• Strong experience with full Adobe Creative Suite, Figma and other best-in-class design software, including AI-enabled extensions and workflows.

Nice To Haves

• Bachelor’s degree in Fine Arts, Marketing, Visual Communication, Media Arts or relevant area of study preferred.

Responsibilities

• Sets the creative strategy and vision for campaigns and organizational initiatives, leading the full design and creative function to deliver innovative, high-impact work that advances business objectives and strengthens brand positioning.
• Owns and evolves the organization's brand identity, serving as primary authority on brand strategy, standards, and governance, and ensures consistent expression across all channels (digital, publications, content, video, and experiential touchpoints) while allowing flexibility for different audiences.
• Develops and maintains design systems, templates and toolkits that enable scalable, consistent brand execution and support organizational efficiency.
• Collaborates with business and content strategy leaders to align brand expression with storytelling and messaging frameworks across all touchpoints.
• Partners with production operations and visual production teams to translate brand direction into executable production standards, providing creative guidance for studio and non-studio video, motion and multimedia content.
• Establishes workflows that balance creativity, execution speed and governance, enabling efficient delivery of high-quality creative work across priorities.
• Manages and mentors design team members while identifying and managing external vendors to augment expertise and support creative deliverables.
• Works collaboratively to tell the organization’s story in a clear, crisp and compelling manner across digital, video, print and at conferences.
• Demonstrates FINRA’s values Collaborates, both in-person and virtually, in furtherance of FINRA’s mission of investor protection and market integrity.
• Proactively evaluates and recommends enhancements to in-house production capabilities including audio/video studio and digital media capabilities.

Benefits

• Employees may be eligible for a discretionary bonus in addition to base pay.
• Non-exempt employees are also eligible for overtime pay in accordance with federal, state, or local law.
• FINRA provides comprehensive health, dental and vision insurance.
• Additional insurance includes basic life, accidental death and dismemberment, supplemental life, spouse/domestic partner and dependent life, and spouse/domestic partner and dependent accidental death and dismemberment, short- and long-term disability, long-term care, business travel accident, disability and legal.
• FINRA offers immediate participation and vesting in a 401(k) plan with company match and eligibility for participation in an additional FINRA-funded retirement contribution, tuition reimbursement, commuter benefits, and other benefits that support employee wellness, such as adoption assistance, backup family care, surrogacy benefits, employee assistance, and wellness programs.
• 15 days of paid time off, 5 personal days and 9 sick days, unless otherwise required by law (all pro-rated in the first year).
• Two volunteer service days (based on full-time schedule).
• Other paid leave includes military leave, jury duty leave, bereavement leave, voting and election official leave for federal, state or local primary and general elections, care of a family member leave (available after 90 days of employment); and childbirth and parental leave (available after 90 days of employment).
• Full-time employees receive nine paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Director