Sr. Communications Manager II

LinkedIn•Mountain View, CA

22h•Hybrid

About The Position

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in our San Francisco, Sunnyvale, Chicago or our New York office. LinkedIn is seeking a Senior Communications Manager with deep B2B comms experience and a passion for telling high-impact stories that communicate customer value. This individual will work across our global Customer & Tech Communications team and will focus on driving stories through earned media, creator engagements, and owned content to help our customers understand the value LinkedIn delivers across our entire portfolio of B2B products. If you consider yourself a creative storyteller, love B2B trends, uncovering the next headline, and are open to taking intelligent risks, this position is for you! We’re looking for a self-starter who is always digging for the next great B2B story. The ideal candidate will collaborate with ease and operate with urgency to ensure we are maximizing opportunities to connect with the cultural zeitgeist. In this role, you will lead earned media and storytelling across a variety of B2B workstreams with a focus driving earned coverage that maps directly to business impact. You will lead our B2B customer storytelling, while also collaborating across LinkedIn’s various lines of business to develop stories and support global campaigns that reach our customer audiences across recruiters, marketers, and sellers. You’ll work with various partners across global comms, product, marketing and sales to identify storytelling opportunities. You will be both a player and coach for media relations - driving earned customer focused stories, leading on media relations across core B2B moments, supporting inbound earned media requests, and providing outside-in counsel on media relations strategies across large projects. You will be responsible for shaping the future of B2B storytelling in this newly created role at LinkedIn, driving a steady cadence of proactive earned media to drive understanding of LinkedIn as an enterprise company. In addition, deep expertise in writing, project management, organizational skills, and stakeholder management are required to succeed in this role. If you love spending your days imagining the next dream headline in a fast-paced environment, and then rolling up your sleeves to make that headline come to life in an earned story, the Customer & Tech Communications team at LinkedIn could be the right next play for you!

Requirements

9+ years’ experience in communications, marketing, journalism, or related experience, and 3+ years of experience in external communications.
Strong results in dynamic, high-growth, fast paced environment with proven track record of delivering on projects with tight deadlines and cross-functional dependencies
Expert-level knowledge of how newsrooms operate and the evolution of digital journalism in 2026.
Excellent written and oral communications skills with the ability to critically think about how to position a story and weave in multiple messages to maximize opportunities
Ideal candidate has experience managing issues that may impact reputation
Proficient at applying Artificial Intelligence (AI) tools to daily work
Experience developing scripts and video content for executive voices
Organizational skills and an innate ability to stay on top of multiple projects at once
Experience working across cross-functional teams towards a common goal or initiative
Strong understanding of external communications and implementation process
Knowledge of the parts of the business and their interrelationships, specifically understanding the industry, competition and expected future developments and challenges
Strong media relations experience with experience managing the day-to-day, and long-term, communication strategy through understanding the media landscape, pitching proactive stories, identifying risks, and monitoring media trends and competitive industry news
Must have very strong project management and decision-making skills
Ability to develop and maintain strong internal and external relationships at all levels, and to motivate a group of people to act toward a comment goal
Advanced experience in determining the relative importance or order of tasks, goals, or actions based on their significance, urgency or impact; consistently organizing and allocating resources, time and effort to focus on the most important or critical activities
Possess a high degree of integrity and sense of confidentiality

Nice To Haves

6+ years’ experience working on B2B product communications; ideally 2+ years experience working on customer storytelling
A portfolio demonstrating consistent placements in premier global outlets (e.g., WSJ, New York Times, BBC).

Responsibilities

Lead customer storytelling across our entire portfolio of B2B products to reach the recruiter, marketer and seller audience
Introduce new, innovative ways to showcase customer stories
Create an ongoing cadence of media conversations with customer-led stories always in the pipeline
Strategically pitch stories and gain earned coverage that help our customers understand the value LinkedIn provides
Lead proactive and reactive storytelling and narrative building, while connecting and reinforcing strategic messaging, in North America
Lead product issues and change management storytelling across our B2B product offerings, proactively flagging potential reputational risks and mitigating complex, wide-scale B2B issues
Build and maintain strong relationships with media targets across tier-one outlets
Draft compelling headlines, pitches and narratives to land priority stories
Develop proactive storylines and media hooks to to generate earned results in the absence of news
Build relationship with your LinkedIn Global Communications teammates to identify opportunities to weave product narratives and customer value into larger LinkedIn narrative
Gather insights/data to tell stories, turning complex information into engaging, easy-to-understand stories
Stay ahead of media trends and changes to ensure we are always adapting our strategies to drive meaningful earned media results for the business
Write and/or edit content, including, but not limited to pitches, narratives, articles, LinkedIn platform posts, bylines, etc.
Help to connect the dots across lines of business to identify opportunities to collaborate on larger LinkedIn stories to drive a #OneLinkedIn approach to marketing and communications
Embody and champion LinkedIn culture and values, ensuring they are represented in individual and team work