Sr. Commercialization Manager (Brewers)
About The Position
The Sr. Commercialization Manager (Customer Marketing and Strategy) supports the commercialization of Keurig’s hot brewer and accessories portfolio. The role helps define and implement programs and practices that bring appliances and accessories to market efficiently, on time, and coherently. It serves as commercial lead for Walmart and Amazon, oversees additional channels through direct reports, and leads go-to-market strategy and commercial readiness for brewer innovation launches. The role aims to develop a cohesive cross-channel commercial appliance strategy that supports shoppers, customers, and partners while improving supply chain efficiency. The position requires strategic thinking, collaboration across sales, brand marketing, revenue growth management, supply chain, and the global product team, as well as strong process orientation and detailed execution. It is aligned to the Coffee Operating Unit and reports to the Director of Brewer Commercialization.
Requirements
- Bachelor’s degree and at least 10 years of experience, or an MBA and at least 7 years of experience, in sales, sales strategy, brand marketing, or a related field.
- Ability to gain buy-in across multiple organizational levels and functions to improve business performance.
- Ability to identify critical areas in complex issues and prioritize their resolution.
- Strong interpersonal and collaborative skills to build stakeholder trust.
- Tolerance for ambiguity.
- Self-motivated and detail-oriented, with the ability to lead thinking in a fast-paced, changing environment.
- Proficiency in PowerPoint and Excel, and ability to tell stories through visuals.
Nice To Haves
- Experience on a customer team at a Fortune 500 company, or in the consumer packaged goods, small appliance, or a related industry.
Responsibilities
- Support the definition and implementation of programs and practices that bring Keurig appliances and accessories to market efficiently, on time, and coherently.
- Lead commercialization for Walmart and Amazon and oversee additional channels through direct reports.
- Lead go-to-market strategy and commercial readiness for annual brewer innovation launches.
- Ensure retailer perspectives are heard and incorporated into headquarters appliance strategy.
- Develop channel strategies and set executional key performance indicators.
- Collaborate with product and supply chain teams on stage-gate and end-of-life processes for channel solutions and new products.
- Help define and implement processes for securing internal approval and customer buy-in for new-item introductions and commercialization.
- Support the design of appliance and accessory channel strategies and incorporate them into annual planning.
- Work with shopper insights, category management, revenue growth management, brand marketing, and sales teams to identify and prioritize activities, insights, and tactics for assigned channels.
- Support weekly communications to sales teams about upcoming activations and developments to the annual plan.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Disability benefits
- Paid time off, including paid parental leave, vacation, and sick time
- 401(k) with company match
- Tuition reimbursement
- Mileage reimbursement
- Annual performance-based bonus, subject to eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Senior
