Sr Channel Partner Manager - VAR/MSP
About The Position
As a VAR/MSP Channel Partner Manager, you’ll own and scale Sinch’s overarching relationships with top-tier VAR’s/MSP’s who influence thousands of sub-agents and regional telecom partners. You will play a critical role in scaling our indirect sales business across our cloud communications portfolio. You will lead joint go-to-market planning, enablement, and co-selling initiatives with VAR’s/MSP’s to drive measurable revenue impact for our CPaaS solutions. This role requires a strong blend of partner relationship management, business development, and cross-functional collaboration to expand our partner ecosystem and accelerate market penetration nationally.
Requirements
- Minimum of 8 years related experience with a bachelor's degree; or 3 years and a master's degree; or a PhD without experience; or equivalent experience.
- Proven track record of building and growing high-performing VAR/MSP partnerships with measurable revenue outcomes.
- Strong understanding of channel economics, partner business models, and indirect sales cycles.
- Excellent cross-functional collaboration skills; able to influence without direct authority.
- Data-driven and analytical mindset with experience in partner performance reporting and forecasting.
- Strong business acumen with the ability to connect partner capabilities to customer value and company strategy.
- Excellent communication, presentation, and relationship management skills.
Nice To Haves
- 3+ years of direct experience working within the CPaaS, SaaS, UCaaS, or Telecom channel ecosystem.
Responsibilities
- Own, manage, and expand key channel partner relationships with direct revenue accountability.
- Drive joint business planning, quarterly reviews, and execution of go-to-market strategies with VAR’s/MSP’s.
- Lead co-selling initiatives in collaboration with direct sales teams, ensuring strong pipeline creation and revenue attainment for enterprise communication solutions.
- Collaborate with Marketing and Partner Enablement to design and execute scalable channel programs, technical training, and campaigns.
- Analyze VAR/MSP performance metrics, pipeline, and revenue contribution to identify areas of growth and improvement.
- Provide VAR/MSP insights to influence sales strategy, product roadmap, and channel program design.
- Ensure VAR/MSP compliance with program requirements, brand standards, and sales processes.
- Represent the company at channel partner events, conferences, and industry forums to strengthen relationships and expand market presence.
- Serve as an internal advocate for VAR’s/MSP’s, ensuring they receive the resources and support needed to be successful.
Benefits
- Comprehensive market competitive medical, dental, and vision plans.
- Variety of supplemental plans.
- Access to telehealth for all participants.
- Free virtual counseling resources through our global Employee Assistance Program.
- Roth and Pre-tax 401(k) options including an employer match for all participants.
- Generous paid time off program.
- Paid parental leave and family planning support.
- Flexible remote work offerings.
- Paid time off to support a volunteer program of your choice.
- Discounts on retail, entertainment and more through our Reward+ program.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
