Sr Brand Strategist

the LEGO Group • Boston, MA

22h • $134,750 - $202,126 • Hybrid

About The Position

We're looking for an experienced strategist who uncovers opportunities and creates bold strategies that inspire breakthrough ideas and motivate consumers across their journey. The role of the Senior Brand Strategist is to help ensure the precise development and execution of extraordinary communications in support of LEGO’s marketing goals. The Senior Brand Strategist is responsible for driving creative excellence through brand-led strategies that unlock growth, inspire famously effective marketing, and deliver commercial impact.

Requirements

• Extensive experience in strategic planning or similar strategy role, responsible for insight development and creative planning, and communication architecture
• Keen understanding of, and extensive experience in, brand communications
• Wide range of experience working on brands that have created breakthrough work that works
• Background has experience working with, and building real, productive relationships with creative people who span many fields - advertising, video, interactive, print, retail
• Fantastic writing skills, visual story-telling skills, and presentation skills
• React quickly to new information, opinions and direction and strategically pivot when necessary
• Strive to positively influence peer group and cross functional team members
• Work within a flat hierarchy, be a real person an excellent teammate, supporting other Strategists and non-Strategists to succeed together
• Passion for creating communication work that has an impact, that matters and that’s memorable
• Proven experience as a storyteller and communicator; must have past examples of thought leadership

Responsibilities

• Drive creative strategies that deliver exceptional marketing experiences, shift consumer behavior, and maximize brand and commercial growth
• Translate business objectives, consumer insights, and data into breakthrough creative strategies and inspiring briefs
• Lead cross-functional teams across creative, communications, and marketing to deliver culturally relevant, award-worthy campaigns with measurable impact
• Own end-to-end campaign effectiveness, optimizing performance across audiences, channels, and brand and commercial KPIs.
• Uncover culturally influential insights and craft compelling creative narratives that strengthen LEGO brand leadership and maximize marketing effectiveness
• Apply strategic thinking across products, experiences, and channels to elevate creative excellence
• Work closely and productively with the best creative and communications talent on the planet
• Stay ahead of emerging consumer trends, creative thinking, and marketing platforms to continually raise the bar for innovation
• Draw on many different sources of insight and knowledge to weave together a strong creative narrative to position LEGO as a leader in play for children and adults alike

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed