Sr. Brand Manager

ICEE•La Vergne, TN

15h•Onsite

About The Position

The Senior Brand Manager serves as the strategic leader and champion for assigned brands, ensuring brand integrity and consistent execution across all touchpoints. This role is responsible for identifying growth opportunities, driving innovation, and developing comprehensive marketing strategies to achieve short- and long-term business objectives. The Senior Brand Manager collaborates cross-functionally with internal and external stakeholders, including executive leadership, sales teams, and external partners, to elevate the brand’s market presence and profitability.

Requirements

Bachelor’s degree in Marketing, Business, or a related field
Minimum 7+ years of experience in brand management, with a proven track record of leading successful marketing initiatives.
Demonstrated experience managing budgets and external agencies.
Must possess and maintain a valid Real-ID Driver’s License at all times.

Nice To Haves

MBA preferred
Experience in the food or CPG industry is a plus.

Responsibilities

Act as the primary expert and advocate for the brand, ensuring alignment with overall company goals and values.
Develop and execute annual and multi-year strategic marketing plans.
Identify and explore growth opportunities through market trends, customer insights, and competitive intelligence.
Lead innovation initiatives, including the development and launch of new products and campaigns.
Partner with Sales to develop customer-specific strategies and support key account engagements.
Oversee the development and execution of year-round brand engagement strategies.
Manage external agencies to deliver high-quality campaigns and creative assets.
Monitor and analyze campaign performance, providing actionable recommendations.
Present strategic recommendations and updates to executive leadership.
Provide guidance and mentorship to team members.