Sr. Brand Manager

Prestige Brands•Tarrytown, NY

2d•$160,000 - $175,000•Hybrid

About The Position

This position is responsible for leading and managing one or more of our consumer brands within the Oral Care Portfolio as a leader within the marketing team. The individual must be able to work in a fast paced, entrepreneurial environment with an emphasis on collective, collaborative teamwork. We are seeking a modern strategic marketer who is grounded in both a general management skill set and a digital first mindset.

Requirements

Bachelor’s degree or MBA in Marketing, or equivalent work experience.
Minimum of 8 years of related work experience in brand marketing (Agency experience is not applicable).
Demonstrated leadership and team skills – ability to deliver strong business results by working collaboratively with both internal and external resources effectively.
Utilizes resources effectively to overcome challenges and achieve business objectives.
Takes ownership where appropriate.
People Management - track record in coaching, developing and managing junior marketers.
Strategic thinking skills – ability to deliver against long-term brand goals. Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.
Analytical and problem-solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data to identify core issues and develop a plan of action.
Resourceful at achieving objectives / results despite obstacles.
Strong communication and influence skills – clear, concise, and persuasive style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors. Ability to inspire others both internally and externally.
Results (Data) orientation – focuses not only on what needs to be achieved, but also makes sure that it’s done the right way.
Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable with a hands-on environment. Ability to make decisions with limited information and resources. Self-reliant / proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
High proficiency in computer skills, including Microsoft Office.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.
Must be authorized to work for ANY employer in the U.S. Cannot sponsor or take over sponsorship of an employment Visa.

Nice To Haves

Recent CPG Experience
Open to OTC, Homecare, Food & Beverage but should have some CPG experience

Responsibilities

Develop a brand plan that achieves company P/L targets, including advertising, program/promotions, and research. Work collaboratively with agencies/vendors and internal resources to drive superior market results.
Manage the day-to-day logistics of brand programs, including timeline management, budget, and program analysis.
Plan and execute digitally focused marketing campaigns: Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected and streaming TV, Programmatic Video and Display.
Provide consumption-based data analysis for the brand, offering actionable insights and support to understand market trends and dynamics, and identify opportunities in markets with unmet needs.
Lead and coach one direct report.
Provide strong brand acumen in both brick and mortar and e-commerce (Amazon and Walmart.com) to support the sales organization with best-in-class materials for retailer presentations, working closely with Category Management.