Sr. Brand Manager, OPI

Wella

2d•$120,000 - $150,000•Onsite

About The Position

We are looking for a Sr. Brand Manager, OPI - Innovation to lead the US innovation and portfolio strategy, ensuring OPI has the right pipeline, the right level of support, and flawless readiness to deliver sustainable growth. The Sr. Brand Manager, OPI - Innovation owns the US innovation and portfolio agenda across collections, artificial nails, treatments, and other newness. This role is the primary US market voice to Global Product Marketing and the category Trade Marketing team, translating consumer, category, retailer, and financial needs into a prioritized multi-year pipeline. The role owns initiative sufficiency, business cases, launch readiness, asset creation, stage-gate approvals US representation, and US market requests for new items. The role partners closely with the Sr. Brand Manager, OPI - Activation, who determines how the total brand shows up in market, and ensures each innovation has a clear strategic role, compelling proposition, and support level aligned to its revenue ambition. In this full-time role, you will report to the Senior Director of Wella Retail Brands.

Requirements

Bachelor's Degree in Marketing, Communications, Business, or a relevant field.
8+ years of relevant marketing experience; CPG, beauty, or omnichannel brand experience preferred.
Demonstrated ability to turn consumer, category, financial, and performance data into clear business recommendations.
Strong commercial acumen, including experience with budgets, P&L drivers, investment choices, and senior-leadership communication.
Proven cross-functional leadership and ability to influence global, local, commercial, and agency partners without direct authority.
Strong ownership, accountability, and bias to action; able to simplify complexity, make decisions, and deliver through others.
Excellent written and verbal communication, with the ability to tailor concise, compelling messages for different audiences.
Digitally savvy and passionate about beauty, culture, consumers, and retail.
Highly proficient in Microsoft PowerPoint, Excel, Word, and related tools.

Nice To Haves

Speed: Quickly assesses situations, makes informed decisions, and drives execution to capture market opportunities.
Simplification: Distills complex inputs into clear choices, priorities, roles, and actions.
Accountability: Owns outcomes, not only tasks, and creates clarity for partners on decisions and commitments.
Intensity: Brings focused energy to the highest-impact work and follows through until business results are delivered.

Responsibilities

Own the US innovation and portfolio strategy, defining the role of collections, artificial nails, treatments, core franchises, and whitespace opportunities in delivering brand and business growth.
Translate US consumer, category, competitive, retailer, and channel insights into a prioritized multi-year innovation pipeline and clear requests to Global Product Marketing.
Assess portfolio mix, productivity, cannibalization, incrementality, price-pack architecture, and sources of volume to recommend where OPI should expand, renovate, simplify, or exit.
Identify and develop whitespace opportunities and new revenue pools, building evidence-based business cases and aligning cross-functional partners around the recommendation.
Ensure the innovation pipeline is consistent with OPI brand strategy, professional authority, color leadership, and long-term growth platforms.
Own initiative launches into the US market including collections and newness, including artificial nails, from early concept through market launch and post-launch learning.
Lead initiative sufficiency: confirm the pipeline, claims, assets, assortment, pricing, distribution, support, and timing are strong enough to deliver the net revenue ambition.
Own US launch readiness, including market requirements, asset creation, global IMP alignment, timeline management, and resolution of risks or gaps.
Gather input from Sales, Trade Marketing, Finance, Education, Supply, Commerce, and Activation, then communicate one clear US point of view to Global Product Marketing.
Lead USLT and Finance alignment and approval for IMP and stage-gate decisions, with transparent assumptions, risks, investment needs, and expected returns.
Project-manage gap-closing work when the global pipeline is insufficient, including base-business programs, gifting, retailer-custom initiatives, and requests for additional newness.
Serve as the primary US contact for Global Product Marketing and category Trade Marketing on innovation strategy, initiative development, and commercialization.
Partner with the Sr. Brand Manager - Activation to define the strategic role, target, proposition, proof points, and recommended support level for every priority launch.
Evaluate distribution whitespace and retailer-specific opportunities, balancing scale, complexity, margin, and brand equity.
Build concise launch narratives and senior-leadership recommendations that connect consumer need, category opportunity, financial value, and execution requirements.
Establish disciplined post-launch reviews and feed performance learning back into future pipeline, support, and portfolio choices.