Sr. Brand Manager

Heartland FPG•Carmel, IN

11d

About The Position

This position will be accountable to develop the brand strategy, deliver monthly business targets, track marketing performance, and evaluate ROI effectiveness for newly launched Liquid Science, Wrangler & Chocky’s peel and pour brands. This position is highly visible within the organization and requires close cross functional partnership with key internal constituents including Sales, R&D, Finance and Procurement. As Senior Brand Manager within the marketing function the role will have broad exposure to senior management and need to build data driven plan recommendations to move the business forward. We are looking for a self-motivated person who can independently manage multiple projects with a high sense of accountability and urgency.

Requirements

BS/BA in business, marketing or related discipline required.
8-10 years previous experience, ideally with CPG products background.
Must possess traits of being fast, flexible & innovative.
Willing and able to operate with a rapid, iterative, continually learning mindset.
Solution focused mindset.
Demonstrate ability to operate with a business ownership mindset.
Collaborative attitude, work harmoniously with internal and external cross functional partners.

Nice To Haves

MBA preferred.

Responsibilities

Develop the brand strategy, deliver monthly business targets, track marketing performance, and evaluate ROI effectiveness for newly launched Liquid Science, Wrangler & Chocky’s peel and pour brands.
Develop a strategic portfolio growth plan.
Drive the annual planning process from Brand Reviews to Prioritization.
Ensure flawless in-market execute of marketing tactics.
Track performance and course correct.
Drive holistic product ownership and expertise to unlock business insights to action.
Serve as the internal and external brand ambassador, promoting our mission and brand.
Develop full year activation calendar with breakout of brand tactics, spending needs, activation timing, and prioritization of efforts.
Lead a broad range of activities from packaging, pricing, promotion & product.
Conduct in-depth market and brand analysis to support category and brand growth.
Monitor, track, and analyze brand performance and initiatives; translate analysis into strategic actions and apply learnings and when needed take corrective action.
Prepare and create engaging and persuasive presentations at all levels of the organization.
Work collaboratively with internal communication group in development of creative.
Work closely with sales management to plan and execute retail programs in Grocery, Mass, and Alt Channels.
Develop direct reports, foster a collaborative team environment, provide ongoing coaching/feedback, and facilitate team members individual development plans.