Sr Brand Manager IQOS

Philip Morris International U.S.•Stamford, CT

2d•$149,600 - $187,000•Hybrid

About The Position

At Philip Morris International (PMI), we’re transforming our business to build our future on delivering a smoke-free future. We are seeking a Sr. Brand Manager to join our Smoke-Free Products (SFP) team and lead the commercial brand management of IQOS in the U.S. market. This role centers on driving portfolio growth through rigorous consumer-insights-led strategy, innovation pipeline development, retail and trade activation, and P&L ownership. The Brand Manager will be a commercial architect who turns market opportunity into brand performance by building competitive advantage through disciplined planning, cross-functional alignment, and a relentless focus on measurable business outcomes. The Sr. Brand Manager will work on creating the annual brand plan, lead consumer research programs together with Insights Data & Analytics (ID&A) teams and drive the executional excellence of brand communication across all channels. The role requires close partnership with Sales, ID&A, Legal and Regulatory Affairs to deliver against commercial priorities across all active markets. This is a highly analytical, commercially oriented position suited for a marketer who leads with data, thinks in frameworks, and delivers with precision. The ideal candidate brings deep FMCG/CPG commercial acumen, a proven track record in new product launches, and the ability to translate complex market data into clear, actionable brand strategies.

Requirements

Bachelor's degree in Business Administration, Economics, Finance, or Marketing.
5+ years of progressive brand management experience in FMCG/CPG.
Strong analytical and financial acumen with hands-on experience with pricing strategy, demand forecasting, and marketing mix modeling.
Experience working on consumer research programs — both qualitative (focus groups, ethnographies, in-depth interviews) and quantitative (surveys, segmentation, conjoint analysis) and translating insights into brand strategy.
Deep understanding of retail and trade dynamics, including category management principles, shopper marketing, sell-through optimization, and retailer relationship management.
Experience in regulated industries (tobacco, pharmaceutical, alcohol, or similar) is a strong plus.
Fully authorized to work in the United States without sponsorship now or in the future.

Responsibilities

Own the annual brand plan including volume forecasting and pricing architecture by ensuring the brand delivers against top-line and bottom-line financial commitments.
Together with our ID&A team, support on consumer insights and market research programs by commissioning quantitative and qualitative studies, analyze findings, and translating them into actionable brand positioning, portfolio strategy, and growth roadmaps.
Develop and execute retail and trade marketing strategies: Design in-store activation programs, merchandising guidelines, planogram recommendations, and trade promotional plans that drive sell-through, share of shelf, and retailer engagement.
Build and maintain competitive intelligence frameworks: Systematically monitor category dynamics, competitor launches, pricing movements, regulatory shifts, and macroeconomic trends to inform proactive strategic decisions.
Lead brand health and equity tracking: Define key performance indicators, commission brand tracking studies, and leverage insights to protect, grow, and evolve brand equity over time across all active geographies.
Harness AI and emerging technologies to elevate brand strategy and creative excellence — apply AI-driven tools to uncover cultural trends and whitespace opportunities that inform brand positioning; being able to leverage compliant generative AI to accelerate concept development, visual identity exploration, and content ideation across brand campaigns; and champion the integration of AI into creative workflows to enhance the quality, relevance, and speed of brand storytelling while maintaining brand integrity and consistency across all consumer touchpoints.
Support the broader Brand team on content needs, new campaigns and program launches