SR BRAND MANAGER - HERDEZ

MegaMex Foods LLC•Orange, CA

About The Position

Senior Brand Manager- HERDEZ Are you looking to join one of the fastest growing Mexican food companies in the US? Here at MegaMex Foods, our purpose is to Reimagine Mexican Flavors. MegaMex was born in 2009, and we have found our niche in bringing unique and traditional Mexican flavors to dinner and restaurant tables around the world. At the core of who we are is Together – Juntos. Together, we will bring the spirit of Mexico to every table. We value different backgrounds and work experiences as they provide new ideas and ways to Reimagine Mexican Flavors. We aim to drive a culture where everyone feels valued, respected, safe, and free to be themselves. We are Juntos! The Senior Brand Manager – HERDEZ® is the end-to-end business owner responsible for building HERDEZ® into a true megabrand across channels through holistic brand management, disciplined P&L leadership, and impactful innovation. This role leads brand strategy and execution across the full marketing mix while driving sustainable, profitable growth for a $116MM brand delivering $40.5MM in gross profit. The Senior Brand Manager will own the HERDEZ® P&L, set the long-term brand vision, and translate strategy into action by leading a team of brand managers and cross‑functional partners to deliver the everyday business, fuel close‑in innovation, and strengthen brand equity with consumers and customers.

Requirements

Strong strategic thinker with the ability to translate vision into executable plans
Excellent financial acumen, including forecasting, pricing, and trade investment management
Deep understanding of consumer insights, innovation processes, and portfolio management
Proven leadership, coaching, and influencing skills
Outstanding analytical, problem‑solving, and communication abilities
Comfortable operating in a fast‑paced, highly cross‑functional environment
B.A. / Master's degree (M. B. A.) or an equivalent; and 7-10 years related experience and/or training; or an equivalent combination of education and experience.
Excellent written and verbal communication skills.
Basic forecasting, costing and P&L skills.
Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.
To perform this job successfully, an individual should have knowledge of most commonly used business systems and software applications in addition to Windows Office and how these systems relate to business processes.

Nice To Haves

Fluency in Spanish is a plus.

Responsibilities

Serve as the general manager of the HERDEZ® brand, accountable for long‑term strategy, short‑term execution, and overall brand health.
Build HERDEZ® into a megabrand across channels by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
Lead development of the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.
Own and manage the full HERDEZ® P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
Partner closely with Finance to drive rigorous financial planning, monthly/quarterly performance reviews, and corrective action plans.
Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
Lead, coach, and develop two Brand Managers, providing clear direction, strong prioritization, and opportunities for growth.
Foster a high‑performance team culture rooted in accountability, collaboration, consumer obsession, and results.
Set clear objectives, elevate strategic thinking, and ensure strong executional excellence across the team.
Lead close‑in innovation and renovation to fuel near‑term growth while strengthening brand equity.
Partner with R&D, Supply Chain, and Operations to bring consumer‑relevant, margin‑accretive innovation to market on time and on budget.
Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.
Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs.
Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance.
Ensure flawless execution across retail channels (grocery, mass, club, dollar, and e‑commerce).
Act as the brand’s chief advocate internally, aligning Sales, Supply Chain, Operations, and Trade Marketing around shared priorities.
Influence without authority and lead complex initiatives through strong communication, data‑driven decision‑making, and collaboration.
Lead cross-functional team to deliver brand/product line level P&L through gross margin and recommends and executes changes and actions in order to deliver upon expectations.