SR BRAND MANAGER - HERDEZ

MegaMex Foods LLC•Orange, CA

70d•Onsite

About The Position

The Senior Brand Manager – HERDEZ® is the end-to-end business owner responsible for building HERDEZ® into a true megabrand across channels through holistic brand management, disciplined P&L leadership, and impactful innovation. This role leads brand strategy and execution across the full marketing mix while driving sustainable, profitable growth for a $116MM brand delivering $40.5MM in gross profit. The Senior Brand Manager will own the HERDEZ® P&L, set the long-term brand vision, and translate strategy into action by leading a team of brand managers and cross‑functional partners to deliver the everyday business, fuel close‑in innovation, and strengthen brand equity with consumers and customers.

Requirements

B.A. / Master's degree (M. B. A.) or an equivalent; and 7-10 years related experience and/or training; or an equivalent combination of education and experience.
Excellent written and verbal communication skills.
Basic forecasting, costing and P&L skills.
Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.
Knowledge of most commonly used business systems and software applications in addition to Windows Office and how these systems relate to business processes.
Must be eligible to work in the United States without restrictions for any employer at any time.

Nice To Haves

Fluency in Spanish is a plus.

Responsibilities

Serve as the general manager of the HERDEZ® brand, accountable for long‑term strategy, short‑term execution, and overall brand health.
Build HERDEZ® into a megabrand across channels by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
Lead development of the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.
Own and manage the full HERDEZ® P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
Partner closely with Finance to drive rigorous financial planning, monthly/quarterly performance reviews, and corrective action plans.
Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
Lead, coach, and develop two Brand Managers, providing clear direction, strong prioritization, and opportunities for growth.
Foster a high‑performance team culture rooted in accountability, collaboration, consumer obsession, and results.
Set clear objectives, elevate strategic thinking, and ensure strong executional excellence across the team.
Lead close‑in innovation and renovation to fuel near‑term growth while strengthening brand equity.
Partner with R&D, Supply Chain, and Operations to bring consumer‑relevant, margin‑accretive innovation to market on time and on budget.
Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.
Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs.
Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance.
Ensure flawless execution across retail channels (grocery, mass, club, dollar, and e‑commerce).
Act as the brand’s chief advocate internally, aligning Sales, Supply Chain, Operations, and Trade Marketing around shared priorities.
Influence without authority and lead complex initiatives through strong communication, data‑driven decision‑making, and collaboration.
Lead cross-functional team to deliver brand/product line level P&L through gross margin and recommends and executes changes and actions in order to deliver upon expectations.