Brand Strategist Sr

ValtechMontreal, QC

About The Position

Valtech is seeking a Brand Strategist Sr who is passionate about experience innovation and eager to push the boundaries of what’s possible. The ideal candidate brings 8+ years of experience, a growth mindset, and a drive to make a lasting impact. This role offers an environment designed for continuous learning, meaningful impact, and professional growth, where work helps transform industries. Valtech is proud of the work they do, their values of share, care and dare, a workplace culture that fosters creativity, diversity and autonomy, and their borderless, global framework which enables seamless collaboration.

Requirements

  • 8–10 years of experience in brand or creative strategy, ideally within an agency environment.
  • Demonstrated experience leading integrated brand positioning, messaging, and go-to-market strategy in luxury, retail or CPG – specifically with large multi-national clients.
  • Strong track record shaping creative strategy across a mix of experiences—campaigns, websites, platforms, and content ecosystems.
  • A systems-oriented mindset: comfortable thinking across journeys, channels, and touchpoints.
  • Interest in how emerging technologies (especially AI) are shaping brand experiences, personalization, and creative execution.
  • Familiarity with AI at the experience layer (e.g., personalization, content systems, conversational interfaces, dynamic journeys).
  • Excellent writing, storytelling, and presentation skills.
  • Comfort working in ambiguity while driving toward clear direction and outcomes.
  • A collaborative mindset and passion for making the work—and the team—better.
  • Advanced French communication skills.
  • Applicants must be from the provinces of Ontario and Québec.
  • For Québec-based candidates, fluency in English is necessary.

Nice To Haves

  • Experienced in Agile methodologies and consulting

Responsibilities

  • Lead Executive Alignment, Brand, & Go-to-Market Strategy: Partner directly with client executive and C-suite leadership to co-create and define the brand's long-term vision, core business objectives, and strategic goals. Establish the overarching frameworks that guide internal delivery teams and clients in mapping out execution roadmaps and identifying key performance indicators (KPIs) and measures of success. Develop brand positioning, value propositions, and messaging frameworks that clarify how brands show up in the market. Guide clients and project teams in the use of AI tools and services. Translate business goals, audience insight, and competitive context into a clear go-to-market strategy. Help clients articulate who they are, why they matter, and what makes them distinctive.
  • Shape Creative Strategy & Pitches: Lead strategy for new business and organic growth pitches, from early framing through final narrative. Write and steward strong creative briefs that inspire bold, focused ideas. Partner closely with creative leadership to shape platforms, campaigns, and brand stories. Present strategic thinking clearly and confidently to senior clients and internal stakeholders.
  • Turn Intelligence into Insight: Synthesize research, data, cultural signals, and market dynamics into meaningful insights. Distill complex inputs into simple, actionable strategic direction. Apply both rigor and intuition to move work forward efficiently and thoughtfully.
  • Collaborate Across Disciplines: Work seamlessly with creative, accounts, experience, technology, and media partners. Act as connective tissue across teams—ensuring brand, message, and ideas are cohesive across websites, campaigns, products, and platforms. Help teams see the full ecosystem, not just individual deliverables. Ensure strategy is connected to creative output and consistent across touchpoints without becoming rigid or over-engineered.

Benefits

  • A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage.
  • Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program.
  • A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech.
  • A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%.
  • Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year.
  • Personal Technology Reimbursement – $30/month for every employee offered on day 1.
  • We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.
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