Sr. Brand Manager, Equity ON

Glanbia•Downers Grove, IL

24d•$125,000 - $170,000

About The Position

The Sr. Brand Manager, Equity – Optimum Nutrition is responsible for leading brand strategy, equity growth, and long-term value creation for the Optimum Nutrition brand. This role serves as the steward of brand positioning, identity, and strategic direction—translating consumer insights and business objectives into compelling brand strategies and communications frameworks that drive sustained growth. Reporting into Brand Leadership, this role partners closely with Integrated Marketing, PR, Consumer Insights, Sales, and Global Marketing teams to ensure consistent, powerful execution across touchpoints while maintaining a strong long-term brand lens. The Sr. Brand Manager operates with a “business owner” mindset, balancing brand health, equity growth, and commercial performance. The role is responsible for owning and elevating the master brand voice, narrative, and equity-building communications across the full funnel setting the brand’s meaning, consistency, and emotional impact, and ensuring the brand shows up with clarity, distinctiveness, and cultural relevance across consumer, commercial, and internal touchpoints.

Requirements

Bachelor’s degree required
7-10+ years of relevant CPG brand management experience
5–7+ years of CPG experience with an advanced degree (MBA)
Proven experience leading brand strategy, equity building campaigns and brand platforms, not just product launches and cross-functional projects
Strong background in creative briefing, agency leadership, and brand storytelling

Nice To Haves

MBA or Master’s degree preferred
Experience in health, wellness, or performance nutrition preferred

Responsibilities

Lead the development and execution of annual and long-range brand strategies aligned to Optimum Nutrition’s long-term vision and overall GPN strategy
Own and evolve the brand’s positioning, identity, and storytelling platforms, ensuring clarity, consistency, and differentiation across markets and channels
Provide strategic input into 3–5 year brand plans, identifying growth opportunities across innovation, messaging, portfolio, and activation
Serve as the internal guardian of brand equity, ensuring all initiatives strengthen long-term brand value
Leverage consumer, category, and cultural insights to inform brand strategy, innovation direction, and communication priorities
Partner with Insights & Analytics to monitor brand health, equity metrics, and performance trends, translating insights into actionable recommendations
Conduct market and competitive analysis to identify white space opportunities and risks to brand equity
Develop and lead integrated communication frameworks (brand narratives, platforms, campaigns) that ladder functional benefits to emotional impact.
Own the “big idea” development for equity campaigns in partnership with creative, media, and PR agencies.
Drive compelling storytelling across consumer marketing, partnerships, PR, influencer, and social—ensuring consistent tone and voice.
Lead the development of brand equity campaigns (annual and multi-year), ensuring excellence in creative quality, execution, and effectiveness.
Brief and manage cross-functional partners and agencies to deliver best-in-class creative that builds memory structures, not just short-term engagement.
Ensure campaigns are optimized for full-funnel impact, from awareness through to consideration and brand trust.
Own innovation big bet launch activation plans and execution for the brand in partnership with base business brand managers, PR, and Cross-Functional teams
Identify portfolio gaps and growth opportunities grounded in consumer needs, trends, and brand strategy
Contribute to portfolio optimization decisions with a focus on long-term brand and business impact
Define the overarching brand activation and communication strategy that delivers against brand equity and marketing objectives
Set the strategic direction for integrated marketing briefs, ensuring consistency across creative, media, content, and channel execution
Partner with Integrated Marketing and Activation teams to ensure brand stories are brought to life effectively across paid, owned, and earned platforms
Oversee creative development through agency and/or internal partners, ensuring work elevates the brand and aligns with strategy
Lead and influence cross-functional teams including Integrated Marketing, Creative, Innovation, Sales, Commercial Planning and Global Marketing to translate brand equity strategy into clear sell stories and activation guidance
Act as a player/coach supporting junior brand team members and contributing to team capability development
Effectively brief, align, and inspire stakeholders through clear, compelling strategic communication
Equip internal teams with brand narratives, toolkits, and frameworks that make the brand easy to sell and consistently activated.
Establish and track brand equity KPIs (salience, meaning, consideration, trust) in partnership with Insights & Analytics.
Use data, learning agendas, and post‑campaign analysis to continuously refine communication effectiveness and creative quality.
Champion a test-and-learn mindset while protecting core brand assets and long-term equity.
Owns brand equity communications strategy and execution across the network.
Leads agency partners across media, creative, PR, and influencer as it relates to brand storytelling.
Sets standards for brand voice, messaging, and narrative consistency.
Own or strongly contribute to brand P&L and budget management, operating with full accountability for investment decisions