Sr. Associate Manager, Digital, Commerce Media & Strategic Partnerships
About The Position
Digital at Taco Bell is evolving beyond traditional marketing channels to create new opportunities across commerce media, strategic partnerships, and connected fan experiences. As the Senior Associate Manager, Digital Commerce Media & Strategic Partnerships, you will support the development and execution of partnership-driven initiatives across Taco Bell's digital platforms, loyalty ecosystem, and brand experiences. Reporting to the Manager of Digital Strategy & Innovation, this role will collaborate across multiple teams to bring integrated programs and activations to life while helping grow Taco Bell's digital and partnership ecosystem. This role is ideal for someone who is highly collaborative, organized, and passionate about creating innovative experiences that drive value for both fans and partners.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 8+ years of experience in digital marketing, media, loyalty, partnerships, retail media, or a related discipline.
- Experience supporting or executing digital media campaigns, with familiarity across channels such as paid social, programmatic, retail media, or other digital advertising platforms.
- Familiarity with commerce media and digital marketing concepts, including audience activation, targeting, measurement, and performance across owned, paid, and partner channels.
- Familiarity with marketing and media performance metrics and concepts, including CPM, CPA, ROAS, audience segmentation, match rates, and campaign measurement.
- Experience working with customer, CRM, or loyalty data to support audience targeting, personalization, and consumer engagement initiatives; exposure to audience onboarding, identity solutions, or clean room environments is a plus.
- Strong project management, communication, and cross-functional collaboration skills, with experience partnering across Marketing, Digital, Analytics, CRM, Engineering, agencies, or external partners in a fast-paced environment.
Nice To Haves
- Exposure to audience onboarding, identity solutions, or clean room environments is a plus.
Responsibilities
- Support the planning and execution of commerce media and strategic partnership initiatives across Taco Bell's digital ecosystem, including audience activations, integrated campaigns, and partner programs.
- Collaborate with cross-functional teams including Loyalty, Digital Channels, Brand, Media, CRM, Analytics, Customer Data and Engineering to help execute campaigns and activations that align with business objectives and fan engagement goals.
- Excel in managing partner relationships by coordinating program planning, activation timelines, deliverables, and ongoing communication with internal and external stakeholders.
- Support audience activation efforts by partnering with data, CRM, and media teams to execute campaigns across owned and paid digital channels.
- Coordinate integrated digital and experiential activations across app, loyalty, social, content, and partner touchpoints to help ensure a seamless consumer experience.
- Monitor program performance, compile campaign results, and share insights and recommendations to support campaign optimization and future activations.
- Manage project timelines, stakeholder communication, and cross-functional coordination to help ensure successful delivery of partnership and commerce media initiatives.
Benefits
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, and carwash
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
