Commerce Media - Amazon Sr. Manager -- L11

PepsiCo•Chicago, IL

5d•$123,500 - $206,750•Onsite

About The Position

Marketers on PepsiCo’s Commerce Marketing team are omni-powered thought leaders navigating both the in-store and online landscape and working to provide our consumers with a seamless end-to-end experience across various commerce channels. We’re a diverse, nimble and growth-minded group that works with partners such as Amazon, Walmart, Instacart, DoorDash and more. On the PepsiCo Commerce Media team, you’ll create holistic media strategies across tactics to transform iconic brands across channels, owning and executing omni media plans for our portfolio of foods and snacks. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality. We’re seeking a performance marketer who will lead the media strategy and execution across all of our Beverage brands for the Amazon channel. This candidate will lead building the holistic strategy across both search & DSP channels, hands on execution in the platforms, partnering with Amazon Ads on product roadmap opportunities, and driving our advanced data & tech priorities through Amazon Marketing Cloud.

Requirements

5-7 years in media planning and execution for a consumer-facing brand
Fluency in media tactics and channels — Search, Display, Video – including hands-on-keyboard experience in retail search consoles and DSPs
Amazon Search, Amazon DSP, and Amazon Marketing Cloud experience a must
Experience managing a media budget across forecasting, execution and through reconciliation processes
Background in partnering with 3P API partners & connections between multiple data ecosystems preferred
Experience building cross tactical media strategies to drive omnichannel performance results at retail
Understanding of Advanced Analytics approaches and methodologies, inclusive of MTA, MMM, and lift studies
Strong collaboration skills, with experience working in highly matrixed environments
Strong communication skills; the ability to distill complex information into clear, actionable direction for the team and stakeholders

Responsibilities

Own strategic development and execution of all PBUS Amazon media campaigns to drive the Amazon business and meet key business objectives
Lead development and execution of paid search strategy to drive the US Amazon Business across specific PBNA brands.
Act as the hands-on-keyboard Amazon Ads media expert, developing, optimizing, and reporting on Amazon DSP campaigns that support the PBNA US Amazon business.
Own and track Amazon media budget being accountable to impact commercial targets, owning the strategy and execution of the media plan, and reporting back to senior leadership.
Lead advanced data and analytics workstream partnering with 3rd Party Partners as well as Amazon Ads to unlock advanced data from Amazon Marketing Cloud and use it to optimize our marketing campaigns and spend efficiency.
Key owner and stakeholder in managing the Amazon Advertising relationship and ensure Amazon is bringing forward category insights, data, and best practices more frequently
Drive reporting and insights agenda for the Amazon business, leveraging Amazon Marketing Cloud and/or other analytics solutions to quantify the short- and long-term impact of media investment in Amazon
Integrate Amazon planning with brand media planning to ensure holistic KPIs are being met and complementary media strategies and plans are developed to drive stronger media results
Partner closely with Sales, Content, Brand, and data engineering teams to identify opportunities and challenges; develop commercially minded marketing approaches that deliver business results