Sr. Associate, Email Marketing

LA28•Los Angeles, CA

2d•Onsite

About The Position

LA28 is seeking a Sr. Associate, Email Marketing to join its growing CRM and Fan Data team. This role is a blend of content creation and campaign execution, ideal for a strong writer who thrives in a fast-paced environment and wants to gain a deep understanding of CRM channels. The position will focus on connecting with Olympic and Paralympic fans by making every message relevant, clear, and exciting. The Sr. Associate will be responsible for developing first-draft email copy for lifecycle programs (ticketing, volunteer, merchandise, hospitality, Torch Relay, partner communications) and supporting end-to-end campaign processes, including stakeholder alignment and deployment QA. This role offers cross-functional exposure and reports into the Sr. Manager, Email & CRM.

Requirements

Minimum 4+ years in email copywriting, content strategy or lifecycle marketing – ideally within a CRM or acquisition and retention focused environment.
A portfolio that demonstrates conversion-oriented email copy across lifecycle moments and different audience types.
Working with personalization and dynamic content concepts.
Stakeholder management skills – gather inputs, synthesize requirements, manage conflict, and prioritization.
Process-oriented mindset: you care about quality fan-centric content, deadlines and can manage risk proactively.
Strong attention to detail and collaborative working style with a low ego approach to feedback and iterations.
Ability to communicate findings, including contributing to reports, presentations.

Nice To Haves

Hands on Salesforce Marketing Cloud experience is an advantage.
Experience supporting inbound email inquiries.
Experience using Marketing Cloud for reporting.
Background in sports, events, ticketing, or live entertainment data.

Responsibilities

Own the development of first-draft email copy (body, subject lines, and preview text) across the entire fan lifecycle, translating complex briefs into conversion-driven messaging for major LA28 milestones.
Propose and refine data-driven personalization strategies, collaborating with Email and CRM Operations to deliver tailored messaging based on behavioral, demographic, and lifecycle data.
Act as the central point for gathering and synthesizing cross-functional feedback; build trusted relationships to streamline review cycles, reconcile conflicting inputs, and maintain feedback logs to drive approvals.
Lead the email experimentation pipeline by ideating hypotheses, executing A/B tests (on copy, subject lines, and CTAs), and systematically integrating performance data back into the content strategy.
Build and maintain reusable email messaging frameworks, templates, and playbooks that standardize content development and maximize campaign efficiency.
Partner closely with other sub-functions of DIG to safeguard a consistent, fan-first brand voice and tone across all external email communications.
Coordinate campaign timelines, manage the lifecycle calendar, and maintain up-to-date trackers to ensure full stakeholder visibility.
Proactively resolve bottlenecks and build scalable workflows for content intake and review as the team grows.
Own content quality as a non-negotiable standard by validating all copy, links, personalization logic, and brand alignment prior to deployment—with a strict focus on program-critical communications.
Collaborate closely with Integrated, Digital Content, and Web and App teams.
Partner with CRM and Email Operations to review deployment requirements, flagging potential content or technical issues early in the creation process, and supporting QA for dynamic content, device rendering, and segmentation logic.
Collaborate with Fan Data & Analytics to analyze performance trends (open rates, CTR, conversions) and translate these insights into actionable recommendations to optimize messaging effectiveness and shape future content briefs.