Email Marketing Consultant

Canadian Tire Corporation • Toronto, ON

1d • CA$53,000 - CA$88,000

About The Position

Reporting to the Manager, Digital Marketing & Journey Operations, the Email Marketing Specialist will play a pivotal role in creating, executing, and optimizing email marketing campaigns designed to drive engagement with Canadian Tire’s digital properties. You will collaborate with cross-functional teams to develop & deliver effective email strategies that align with our overall marketing goals.

Requirements

• 2+ years of experience in loyalty marketing, digital communications, or related fields
• Experience with email marketing platforms (e.g. Adobe Journey Optimizer, Salesforce Marketing Cloud, or similar)
• Basic knowledge of HTML/CSS for email formatting and troubleshooting
• Understanding of audience segmentation, marketing automation workflows, email deliverability best practices, A/B testing, performance optimization, and campaign analysis
• Ability to interpret marketing metrics and provide actionable insights
• Strong organizational skills with the ability to manage multiple projects
• Excellent written and verbal communication skills for collaborating with cross-functional teams
• Broadband

Nice To Haves

• Experience with mobile messaging channels (Push notifications and SMS) a plus

Responsibilities

• Build and deploy emails using Adobe Journey Optimizer (AJO) and Salesforce Marketing Cloud
• Manage and maintain our email marketing calendar in collaboration with internal stakeholders
• Collaborate with Marketing, Loyalty, and Digital teams to build segments and design customer journeys
• Develop strategies to improve email engagement rates through automation and personalization
• Analyze campaign performance, providing actionable insights and recommendations for continuous improvement
• Proactively report on email marketing trends to provide innovative email channel recommendations

Benefits

• competitive salaries and wages
• store discounts
• supported learning through our Triangle Learning Academy
• Canadian Tire Profit Sharing
• retirement and savings programs for eligible employees
• enhanced flex benefits program
• mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
• total well-being, and mental health tools and resources for all employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed