Sr. Associate, eCom/Digital Shopping

WPP Media•New York, NY

8d•$45,000 - $90,000•Hybrid

About The Position

The Senior Associate, eCom/Digital Shopping drives commerce performance through product feed management, catalog optimization, and data strategy across search, social, and marketplace platforms. The role ensures product data is accurate, optimized, and structured to maximize visibility, efficiency, and sales outcomes. The position manages and improves product feeds across platforms such as Google Merchant Center, Microsoft Merchant Center, Meta Catalog Manager, and other feed-driven environments. It works closely with activation, analytics, client, and eCommerce teams to improve feed quality, automate processes, strengthen product segmentation, and identify performance opportunities through data-driven insights and testing.

Requirements

Experience in eCommerce, commerce media, feed management, shopping campaigns, or catalog operations.
Strong analytical mindset and ability to identify trends, opportunities, and performance drivers.
Experience working with product feeds, catalog management platforms, and data governance processes.
Ability to collaborate across media, analytics, technology, and client teams to drive measurable business outcomes.

Nice To Haves

Familiarity with Google Merchant Center, Feedonomics, Meta Catalog Manager, SA360, or similar commerce technology platforms.

Responsibilities

Manage and improve product feeds across Google Merchant Center, Microsoft Merchant Center, Meta Catalog Manager, and other feed-driven environments.
Identify opportunities to improve feed quality, automate processes, and strengthen product segmentation.
Use data-driven insights and testing to unlock performance improvements.
Collaborate with activation, analytics, client, and eCommerce teams to drive measurable business outcomes.